Finturf - Best Financing Tool for Contractors

05/28/2026

Big news from Finturf 🤝 🌿 ⚡

We’re excited to partner with Palmetto, America’s leading consumer energy platform dedicated to making the clean energy transition simple, accessible, and affordable.

Through this partnership, Palmetto’s clean energy solutions are now integrated directly into Finturf to bring even more financing power to contractors nationwide. This includes their game-changing Comfort Plan, a subscription-based HVAC-as-a-Service model that lets homeowners upgrade with no upfront costs.

Homeowners want energy-efficient upgrades and contractors need tools that help them close those deals. That’s exactly what this partnership delivers.

Read the full announcement: https://www.einpresswire.com/article/914673721/finturf-announces-palmetto-partnership-expanding-financing-network-to-broaden-clean-energy-options-for-contractors

Finturf, the all-in-one contractor sales tool connecting the largest home improvement financing network in the United States, announced a partnership with

05/27/2026

Everyone is betting on the trades. 🛠️

Earlier this year, Lowe's Home Improvement committed $250 million to train 250,000 new plumbers, electricians, and carpenters by 2035.

Now, the U.S. Department of Education announced that federal Pell Grants — historically reserved for traditional 2- or 4-year college degrees — will now fund short-term trade and vocational programs starting July 1, 2026.

Here’s what's changed with the Workforce Pell Grant Program:

💰 Students can use federal grant money for 8–15 week programs (150–599 hours) in high-skill, high-demand trades.
🏛️ Programs must be offered by accredited institutions and approved by state governors in consultation with workforce boards.
🔧 Eligible fields include career and technical education, registered apprenticeships, and targeted skills training.
📊 Tuition is capped based on graduate earnings, meaning programs have to prove ROI or lose eligibility.

The message from every direction is the same: The trades are the future of the American workforce.

Finturf was built for this very moment. We've been here for the contractors navigating today's market. And we'll be here for the boom that's arriving.

📣 Read the Workforce Pell Grant Program announcement: https://www.ed.gov/about/news/press-release/us-department-of-education-issues-final-rule-create-new-workforce-pell-grant-program

💡 Read about how to recruit the new wave of HVAC techs: https://finturf.com/blog/how-to-recruit-hvac-technicians/

Discover effective tips and strategies on how to recruit HVAC technicians. Learn how to attract, evaluate, and hire top talent to build a skilled and reliable HVAC team.

05/25/2026

Today we pause to honor the men and women who gave their lives for our freedom. 🇺🇲

05/21/2026

Homeowners want financing. The numbers prove it. 📈

According to Air Conditioning Contractors of America's Contractor of the Future Study, the share of financed projects more than doubles when you offer financing on every job.

17% when you bring it up sometimes.
35% when you bring it up every time.

Same projects. Same customers. The difference is just making it standard.

🚀 Start selling with financing: https://merchant.finturf.com/registration?referralId=60419

05/20/2026

Nobody warned HVAC contractors that one day they'd be standing in a 90-degree attic explaining federal trade policy to a homeowner.

But that's the industry in 2026.

We wrote the full breakdown for Air Conditioning Contractors of America about what's happening with tariffs right now, what it means for HVAC equipment prices, and how financing can help bridge the gap for homeowners experiencing sticker shock.

👉 Read it here: https://hvac-blog.acca.org/hvac-tariffs-what-contractors-can-do-about-prices-going-up/

Nobody told you when you entered the industry that you'd one day be standing in a 90-degree attic explaining federal trade policy to a homeowner who

05/18/2026

One week until Memorial Day. 🇺🇸

For most people, that means a three-day weekend. Burgers on the grill. The smell of sunscreen. Kids in the pool. The unofficial start of summer.

For contractors? That means the phones are about to start ringing off the hook.

The homeowners with AC units that gave out in the middle of a heat wave or roofs that got torn apart by a summer storm need it done now. They just don't know how they're going to pay for it.

If your team doesn't know how to sell with financing, you're going to work just as hard and close half the jobs.

At Finturf, we don't hand you a login and walk away. We train your team on how to actually sell with financing — when to bring it up, how to present the payment, and how to close on the first visit.

The busy season doesn't wait. Neither should you. 30 minutes of training before Memorial Day weekend can save you an entire summer of losing jobs you could have won.

🎯 Book your sales training now: https://calendly.com/d/cqnb-dsj-9b5/30-minute-finturf-training

🚀 Start selling with financing: https://merchant.finturf.com/registration?referralId=13938

💡 Read about how to bring up financing: https://finturf.com/blog/how-contractors-sell-financing/

05/15/2026

Tariffs are reshaping HVACR equipment costs, but you have resources to help navigate them.

ACCA's Tariff Resource Center is your one-stop hub for navigating changing tariff rates on steel, aluminum, and copper across the HVACR supply chain.

Inside, you'll find:

🔹 Live pricing status on the tariffs affecting your equipment
🔹 Member FAQs answering the questions you're getting from customers
🔹 OEM statements as manufacturers release them
🔹 Conversation guides for explaining price increases at the kitchen table
🔹 Access to Maximus financing to help customers say yes
🔹 Tools to take action with ACCA's Government Relations team

👉 Visit the Tariff Resource Center: https://hubs.li/Q04gP3ZJ0

05/15/2026

Busy season doesn't give you a breather. Every call, every estimate, every follow-up that goes nowhere is time you're not getting back.

🤝 That’s why Finturf has partnered with Renovate.com — a lead generation platform built to deliver high-intent homeowners who are already thinking about how to pay for their project.

Renovate.com leads are high-intent homeowners who are:

✔ Actively planning a home improvement project
✔ Prequalified for financing options
✔ Ready for a real sales conversation, not a follow-up chase
✔ Exclusively yours, not sold to 10 other contractors

Not cold leads. Not tire kickers. Not homeowners just getting quotes.

These are gold-standard leads. This busy season, your team shouldn't be chasing. They should be closing. 💰

🎯 Get Started: https://merchant.finturf.com/registration?referralId=13938

Renovate can help with financing for home improvements, including remodels and repairs, plus a trusted contractor network to get your project done smoothly.

05/14/2026

Hurricane Season starts June 1st. Downed trees. Flooded attics. High winds that peel back shingles like they were never there. Summer creates roofing emergencies fast. 🌧

Hurricane season brings the emergency roofing calls. The question is, are they calling YOU?

84% of homeowners search online before contacting a roofing company.

Now put yourself in the homeowner's shoes: a roof that can't wait, a bank account that wasn't ready, and a summer vacation they still need to swing.

They're not just searching for a roofer. They're searching for a roofer they can afford right now. If financing isn't on your website, you're already out of the running and losing this job to someone down the street who made it easier to say yes.

This Hurricane Season, financing on your website isn't a nice-to-have. It’s a must-have that helps push the deal forward before the first conversation.

⚡ Sell with financing this Hurricane Season: https://merchant.finturf.com/registration?referralId=13938
💡 Read tips on how to handle emergency roofing calls: https://finturf.com/blog/hvac-and-roofing-emergency-calls/

05/13/2026

Private equity is heating up the HVAC industry and the numbers prove it:

📈 PE add-on acquisitions rose 88% YoY in 2025
🎯 Apex Service Partners alone closed ~60 acquisitions in 2025
🛠️ 29,053 privately-owned HVAC companies are still ripe for acquisition
💰 The U.S. HVAC market is worth $88.9 billion

The consolidation wave isn't slowing down. For independent HVAC contractors, the question isn't if PE will come knocking. It's when.

Now is the time to understand what your business is actually worth and what you can do to maximize it. By offering financing with Finturf, you can build the recurring revenue and close rate consistency that PE buyers pay a premium for.

Or are you planning to tell the suits to buzz off? Financing can help with that too. Stay independent, offer flexible payment options, and compete with the big boys. Either way, Finturf is your edge. 💪

🔗 Read our blog post on how to calculate your valuation: https://finturf.com/blog/how-to-value-hvac-business/
💸 Start offering financing: https://merchant.finturf.com/registration?referralId=13938

Step-by-step process of valuing your heating and air conditioning business, including valuation methods, important metrics, and ways to boost your sale price.