09/09/2026
Every agency and freelance creator I know is fighting the same battle right now: clients want more video, more often, across more channels — and the budget and timeline never grow to match.
Here's the trend that should change how you scope projects: video isn't just "a content type" anymore. It drives SEO, social engagement, and email performance better than almost anything else you can produce — which means clients will keep asking for it, whether your team has bandwidth or not.
The fix isn't working more hours. It's changing the production pipeline.
AI video tools like Pictory can take a script, article, or raw footage and turn it into a publish-ready video in a fraction of the time a traditional edit takes, without sacrificing the quality bar your clients expect. The video below is actually a good example of the output.
I use it myself — if you want to test it on your next project, code alden64 gets you 20% off. (Standard disclosure: that's my affiliate code. I get a small commission, you get a real discount.)
Worth a look before your next content sprint.
https://pictory.ai?ref=alden64