J.T. Urraro

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J.T. is the Managing Director of Northwestern Mutual Farmingdale in Long Island, NY. He also serves as a Financial Advisor and Founder of 'U Financial'.

10/15/2026

After years of building meaningful relationships with clients I'm excited to share a new chapter:

Welcome to U Financial.

This isn't just a new name. It's a reflection of who we are, who we've become, and most importantly, who we serve.

The "U" carries a few special meanings. It's the first letter of my family name, Urraro. It's a nod to the University of Miami, where many of the values that shaped my life and career were strengthened. But above all else, U stands for you.

Our clients have always been at the center of every decision we make.

Since starting my career through Northwestern Mutual's internship program in 2018, I've been fortunate to build a practice alongside incredible clients, teammates, mentors, and friends. What began as a vision has grown into a firm serving more than 350 families and individuals across the country, helping them navigate financial planning, wealth management, business planning, risk management, and legacy planning. Now we will continue to do so on the Northwestern Mutual platform going to market as 'U Financial'.

As we've grown, we've continued to invest in our people and client experience. I'm especially excited to recognize Amanda Murphy in her new role as Director of Client Experience, while also expanding our capabilities through dedicated Investment Operations and Marketing Engagement teams.

At U Financial, our work is built on four core values:

• Family
• Growth
• Authenticity
• Consistency

We believe great financial planning requires both offense and defense. It's about helping clients grow and enjoy their wealth while protecting the people and priorities that matter most.

When a client asks, "Are we going to be okay?", our goal is to help them confidently answer, "Yes."

To our clients, team members, mentors, friends, and family members who have trusted, challenged, and supported me along the way: thank you. None of this would be possible without you.

I'm incredibly excited for what's ahead and grateful for the opportunity to continue serving others through this next chapter.

Because at U Financial, everything begins and ends with you.

10/12/2026

Leadership is rewarding when you get to watch people grow and make meaningful progress towards their potential right before your eyes.

In August, we ran a friendly competition among our newer advisors, with the top three performers earning a day on the golf course.

What stood out to me wasn't just who won. It was that the three advisors who came out on top are also the three who consistently arrive early, stay late, and put in the work when nobody is watching.

It was a great reminder that in a true meritocracy, effort matters. Talent is important, but consistency, discipline, and a willingness to do the extra work often make the difference.

As for the golf, it became clear that all those hours in the office didn't leave much time to sharpen our games this summer.

Regardless of the scorecard, it was a great day spent recognizing the habits that lead to long-term success and celebrating three individuals who earned this moment.

Congratulations to our winners. Well deserved.

10/08/2026

Earn the Sunrise (Buddy slept in this morning)

Find 5 quiet minutes to yourself in the morning and feel the difference it can make in your stress levels, mindset, and focus throughout the day.

Not a soul on the Great South Bay this morning at 6:32AM. Saying it's peaceful doesn't even do it justice.

Own the morning, win the day!

10/06/2026

The world gets a little smaller every time you meet a great person.

This past weekend, my wife and I were in Jupiter, FL celebrating the wedding of two of our closest family friends at the Pelican Club. What a beautiful weekend full of love and memories!

We were lucky enough to be sitting at a table with Sara Uy from Selling Sara and her husband Jonathan. They couldn't have been more welcoming and genuine.

It's a good reminder that there are incredible people everywhere. Get out, meet people, be curious, and don't underestimate what can come from a simple hello and a conversation.

Grateful to be in the right place at the right time to meet great people!

Stay tuned... there may be a Selling Sara × Northwestern Mutual collaboration in the works.

08/24/2026

I'm excited to announce the re-launch of the Long Island Canes Alumni Chapter!

As a proud member of the Hurricanes community, I look forward to bringing together fellow alumni and fans across Long Island to connect, network, and support the University of Miami.

We're hosting our first watch party of the season:

🏈 Miami vs. Florida A&M
📅 Thursday, September 10
🕖 7:00 PM
The Main Event
799 Old Country Road,
Plainview, NY 11803

If you're a Long Island Cane, UM alum, fan, or supporter, we'd love for you to join us.

🔗 Register here: http://spr.ly/6181B1sic5

📩 Please message me for event details and location information.

Let's build a strong Long Island Canes community and kick it off with a great night of football.

08/20/2026

Earned the sunrise with Buddy and special guest, Swan.

✅ 4 miles
✅ Buddy's daily workout
✅ Quiet moment on the Great South Bay
✅ Sunlight in our eyes

No better way to start the day than movement, sweat, and a quiet moment. Ready to conquer the day and face whatever life throws our way.

08/06/2026

Resilience is necessary.

The more difficult it is for you to reach a goal, the sweeter it is when you get there.

Things in life that are worth it aren't easy, and those that are easy usually aren't worth it.

I tell this to new entrepreneurs all the time and recently my own philosophy was challenged when Skylar and I were in Big Sky, Montana.

We found what seemed to be an easy, 6-mile hike that was in and out to a place called 'Lava Lake'. What we didn't know was that the 3 miles in were incredibly steep and challenging. When we finally arrived at Lava Lake it was one of the most beautiful places on earth we'd ever seen. I got to swim in the freezing cold snow-melted lake, and we sat and soaked in what felt like heaven.

The view from the top is not as enjoyable if you didn't hike there.

If you're pursuing something big, and you are facing challenges - good. It's a sign you're on the right path. Keep going. There's a version of Lava Lake waiting for you on the other side.

08/03/2026

Eight years ago, I was sitting in the front row at my first Northwestern Mutual Annual Meeting, taking notes and dreaming about what it would be like to speak on that stage.

Last week, I got to do exactly that in front of more than 1,000 advisors.

It was every bit as energizing and rewarding as I imagined. Looking back, it's a reminder that when you set a goal, stay focused, and refuse to quit, incredible things can happen over time.

While the opportunity to present was special, the most meaningful part was what happened afterward. The conversations, ideas, and new relationships that came from connecting with advisors across the country made the experience truly memorable.

I'm incredibly grateful to Northwestern Mutual for the opportunity to share with such a talented group of professionals. A special thank you to Justin Bassell for being an absolute pro and a fantastic co-presenter. And thank you to everyone who attended, participated, and took the time to connect after the session.

Moments like these are a great reminder of how far persistence can take you and how much more rewarding the journey becomes when you're able to learn from and give back to others along the way.

07/31/2026

I get a lot of recruiter messages on LinkedIn.
Probably 7 per day.
My response is usually the same:
"I appreciate the message, but I plan to retire here... or die here. Either way, I'm not leaving."

Because I genuinely believe Northwestern Mutual is the greatest company in the world. Here's why:

1. Strength - one of the few companies in America with the highest financial strength ratings awarded by all four major rating agencies, including a AAA rating from Fitch.

2. Loyalty - a value becoming less popular. Our clients stay because we do right by them.
• 97% client retention.
• 98% career retention for advisors who make it past their first five years.

3. History. - Founded in 1857, we've weathered wars, recessions, depressions, and every type of market environment imaginable. Through it all, the company has paid dividends to eligible policyowners every year.

4. The Art of Giving Back - One of the things I admire most about this company is the culture of helping others. From CEO Tim Gerend to interns and everyone in between, people here consistently say "yes" when someone needs support, guidance, mentorship, or a hand up.

5. The People. - At the end of the day, the quality of our careers and the quality of our lives are measured by the quality of our relationships.

And after attending our 146th Annual Meeting, I'm more energized than ever about where we're headed.

07/21/2026

It was a true privilege to sponsor the inaugural "U" Invitational Golf Outing for the NY Canes Alumni Association at Manhattan Woods Golf Club.

The energy in the room whenever Canes come together is hard to put into words. It was an incredible day of golf, reconnecting, sharing stories, and most importantly, raising money for scholarships that will help underserved students pursue their educational goals.

I'm incredibly grateful to everyone who did the heavy lifting to bring this event to life, to those who welcomed me as a small part of the planning committee, and to my clients and team who came out to support such a meaningful cause. It's great to be a Miami Hurricane.

Perfect timing for the launch of our newly branded financial planning practice - 'U Financial' (Stay tuned)

Address

500 Bi County Boulevard
Farmingdale, NY
11735

Telephone

+16317074565

Website

https://www.northwesternmutual.com/financial/advisor/joseph-urraro/, https://www.instagram.com/urraro_financial_group/,

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