Watts Copywriting Service

Watts Copywriting Service I'm a B2B copywriter for the defined contribution and pension industry--bringing 25+ years experience plus a CEBS designation to my work for you.

So I understand the challenges you face on a daily basis. Look forward to talking with you soon!

If you feel sandwiched between two generations, this article is for you.
08/07/2020

If you feel sandwiched between two generations, this article is for you.

It’s called the “Sandwich Generation” for good reason: children below, parents above, stressed-out caregivers in the middle. Coined in 1981 by a social worker named Dorothy Miller, it was a phrase everybody could relate to.

Check out my latest article on TPA responsibilities.
03/23/2020

Check out my latest article on TPA responsibilities.

You work well with your plan sponsors and prospective clients. Perhaps too well.

The SECURE Act is adding another layer of responsibility for administrators to check out -- on whether or not to be a 3(...
03/03/2020

The SECURE Act is adding another layer of responsibility for administrators to check out -- on whether or not to be a 3(16) administrator if they're not already.

Are you a 3(16) administrator? Are you thinking of becoming one? ERISA provides the framework for the administration of qualified retirement plans such as 401(k)s. Section 3(16) determines a service provider’s fiduciary status as a plan administrator.

Check out my latest article on TPAs and Plan Sponsors' 401(k) responsibilities.
01/29/2020

Check out my latest article on TPAs and Plan Sponsors' 401(k) responsibilities.

The Lone Ranger and Tonto. Capt.

Check out my latest article.
12/23/2019

Check out my latest article.

Terminated participants who leave their 401(k) account balance in their former employer’s plan present many problems for that plan sponsor and their TPA: Recordkeepers and TPAs frequently charge by the number of participants with account balances, so terminated participants represent a continued c...

Good news for the retirement community. The ARA has been instrumental in helping this Act get through Congress.
12/17/2019

Good news for the retirement community. The ARA has been instrumental in helping this Act get through Congress.

In a major victory for the advocacy efforts of the American Retirement Association, the most comprehensive retirement savings policy bill since the Pension Protection Act of 2006 took another big step toward becoming law yesterday.

HI! Thought you might like to read my latest article.
07/09/2019

HI! Thought you might like to read my latest article.

Cybersecurity is a hot topic these days. Fortune 500 companies scramble to make their systems more cyber secure as breaches to large companies such as Target and Sony have occurred in spite of having sophisticated security systems; even Equifax and the IRS have not been immune to cyberattacks.

The benefits and rewards of good writing, using your copywriting partner, are invaluable.
06/10/2019

The benefits and rewards of good writing, using your copywriting partner, are invaluable.

Do you struggle to find the right word or phrase to say exactly what you mean? Have trouble with words? Don’t like to write but it’s a necessity? Need more marketing materials for your TPA firm? Need to connect with clients in new ways? Need to start a blog, newsletter, or email series? Or conte...

In spite of the humorous title to the article, author John Iekel deals with a serious topic--cybersecurity, which affect...
06/07/2019

In spite of the humorous title to the article, author John Iekel deals with a serious topic--cybersecurity, which affects all parties involved with retirement plans.

Cyber threats morph and evolve as quickly as the technology and data they compromise. Speakers at SPARK’s national conference in Falls Church, VA suggested ways to protect against them. Evolving Challenges Wendy Young Carter, a VP and Defined Contribution Director, Public Sector at Segal Group, no...

Good news for all concerned, especially small plan sponsors.
04/24/2019

Good news for all concerned, especially small plan sponsors.

In a major victory for the advocacy efforts of the American Retirement Association, the IRS has expanded its Employee Plans Compliance Resolution System (EPRCS) self-correction program (SCP).

Here's my latest article on fiduciary responsibility
04/16/2019

Here's my latest article on fiduciary responsibility

Part II – TPAs: Do Your Clients Know You’re a Fiduciary? (See Part I – Being a “Prudent Person” here https://www.linkedin.

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