Etika Marketing LLC

11/13/2016

Another empty post to keep Facebook happy.

08/17/2016

Facebook says I need to post something to keep this page published.

03/27/2014

An Example of How Positive Thinking Can Kill Your Marketing: http://etikamarketing.com/inbound-marketing/positive-thinking-can-kill-marketing/

Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.) This week I’m looking at one example of...

03/20/2014

http://etikamarketing.com/content-marketing/use-free-getty-images-business-website/

On March 5 of last week, Getty Images, the 800lb gorilla of the stock photography world, announced a new program where they opened up over 35 million images (mostly photos) for free use on blogs and social media. Boo-ya! Free stock photography, right? Err, maybe. The images...

03/13/2014

Have a blog post coming up and can't think of a single thing to write about. This will help:

What’s the one question novelists hate more than any other? Well, I can’t speak for all novelists (especially since I’m not finished writing my own novel—yet), but one question certainly high up on that list would be, “Where do your ideas come from?” Fortunately...

03/06/2014

http://etikamarketing.com/email-marketing/7-tips-writing-irresistible-email-subject-lines/

Last week we explored what makes a kick-ass blog post headline. Closely related, but with their own challenges, are irresistible email subject lines. The challenge: Write an email subject line so urgent and compelling that it demands to be opened RIGHT NOW, while at the same...

02/27/2014

http://etikamarketing.com/inbound-marketing/write-kick-ass-blog-headlines/

A powerful headline is more than a sexy phrase or sentence. It’s the hardest working collection of words in your entire blog post or article. Think of your headline as the gateway to your article. But, before we get into what goes into writing a powerful headline. I’d...

02/20/2014

http://etikamarketing.com/content-marketing/10-ways-bloggers-beat-writers-block/

Having trouble writing your blog posts or getting started on that ebook? Tired of staring at a blank screen while feeling frustrated, embarrassed or guilty that the words won’t come? It doesn’t matter whether you’re writing a blog post or a novel, writer’s block can...

02/05/2014

Are you a sales-stalker? Using lead tracking software to connect with prospects: http://etikamarketing.com/inbound-marketing/using-lead-intel-reach-prospects/

Are you a creepy sales-stalker or just being helpful? It depends on your timing and how you approach your prospects when using lead tracking software. Today’s marketing automation and lead tracking software often allows marketers to identify individual leads and track their...

01/29/2014

Follow up post to the "Death of Content Marketing" controversy: There is hope for many B2B companies. http://etikamarketing.com/inbound-marketing/b2b-companies-need-start-publishing-content-now/

Most of January 2014 has seen a debate raging over Mark Schaefer’s “Content Shock” blog post in the content marketing community. If you haven’t been following this debate through the hundreds of comments and more than 75 follow up blog posts and podcasts, here’s the...

01/15/2014

http://etikamarketing.com/inbound-marketing/death-content-marketing-controversy/

The brouhaha surrounding the recent blog post by Mark Schaefer about “Content Shock” pushed me to finally write this post. I’ve been holding off some time, mostly because I didn’t want to be accused of being a “Negative Nancy.” People in sales (and, to a lesser...

12/18/2013

3rd and last post about improving your mobile marketing: http://etikamarketing.com/inbound-marketing/simple-fixes-to-make-your-content-mobile-friendly/

In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices. I mentioned technologies that I believed are coming in the near future or are only available now from a small...