Bane MarC: Bane Marketing Consultants

07/29/2025

Brilliant thinking out of the box

This guy had a crummy little store. So he made some changes. And last year it made $19 billion.

His name is Joe. Here's how it happened.

1/ Early days

Rewind to 1967. Joe’s got a convenience store. But business is tough. And he's getting pummelled by 7-Eleven.

It sucks. He's gotta make some changes.

So he dreams up a concept for a new store. Geared at the college-educated crowd. Well travelled consumers who are bored with the current options.

And he comes up with a fun brand playing off the "Tiki" culture.

It's called Trader Joe's.

2/ A new kind of store

Joe opens his first shop in California, selling interesting products at low prices. And right away this place is different.

The decor is laid back. The products are exotic. It's like a treasure hunt tailor-made for foodies.

Most important, Joe offers high quality at low prices. Bananas, humus, and peanut butter. You can get the good stuff here for less.

But Joe doesn't just want to sell stuff.

He wants to make it too.

3/ Private label

A few years in, Trader Joe's introduces its private label. And that was a good move. Today, the company makes 80% of the stuff on its shelves.

Walk down the aisles and you'll find Chili & Lime Rolled Tortilla Chips, Chicken Soup Dumplings, Everything but the Bagel Seasoning, and a lot more.

All stamped with that famous brand signature.

This stuff isn't your typical house brand. People go wild for it.

And you better get it while you can. Because if it doesn't sell, it's gone.

4/ Retail savvy

For all the quirky irreverence you find at TJ's, these people aren't screwing around.

→ Stores carry only 4,000 items, compared with 50,000 at a typical grocer. If it's not a top seller, it's out.

→ Sales average $2,130 per sqft. That's almost double Costco at $1,224. And ways ahead of Whole Foods at $1,000.

→ Products are discontinued constantly, creating urgency and stockpiling among shoppers. (or is that just me?)

5/ My take

Trader Joe’s doesn’t just have customers. It has fanatics.

Google it.

You’ll find blogs and forums run by fans. I actually found an IG fan page with 1M+ followers. It's nuts.

And marketers should pay close attention.

When you see people self-organizing to evangelize a brand, it's the height of customer love.

And that's better than any marketing you can buy.



PS. Wanna supercharge your growth? Grab my free playbook *Influencer Marketing Machine* 📕 https://jondavids.com/influencer-marketing-machine-playbook-2

11/27/2024

11/06/2024

Check out the Medical Device Company I co- founded and the short presentation of our revolutionary technology and our patents.
https://plasmology4.com/?

Plasmology4 is a technology company pioneering the emerging field of Plasma Medicine with its proprietary Plaz4 Technology. Plaz4 is a highly advanced and specialized form of non-thermal plasma (physics) that has many potential applications for human healthcare.

01/15/2024

Written by Regina Brett, 90 years old, of the Plain Dealer, Cleveland, Ohio.
"To celebrate growing older, I once wrote the 42 lessons life taught me. It is the most requested column I've ever written.

1. Life isn't fair, but it's still good.
2. When in doubt, just take the next small step.
3. Life is too short – enjoy it..
4. Your job won't take care of you when you are sick. Your friends and family will.
5. Pay off your credit cards every month.
6. You don't have to win every argument. Stay true to yourself.
7. Cry with someone. It's more healing than crying alone.
8. Save for retirement starting with your first pay check.
9. When it comes to chocolate, resistance is futile.
10. Make peace with your past so it won't screw up the present.
11. It's OK to let your children see you cry.
12. Don't compare your life to others. You have no idea what their journey is all about.
13. If a relationship has to be a secret, you shouldn't be in it...
14 Take a deep breath. It calms the mind.
15. Get rid of anything that isn't useful. Clutter weighs you down in many ways.
16. Whatever doesn't kill you really does make you stronger.
17. It's never too late to be happy. But it’s all up to you and no one else.
18. When it comes to going after what you love in life, don't take no for an answer.
19. Burn the candles, use the nice sheets, wear the fancy lingerie. Don't save it for a special occasion. Today is special.
20. Over prepare, then go with the flow.
21. Be eccentric now. Don't wait for old age to wear purple.💖
22. The most important s*x organ is the brain.
23. No one is in charge of your happiness but you.
24. Frame every so-called disaster with these words 'In five years, will this matter?'
25. Always choose life.
26. Forgive but don’t forget.
27. What other people think of you is none of your business.
28. Time heals almost everything. Give time time.
29. However good or bad a situation is, it will change.
30. Don't take yourself so seriously. No one else does..
31. Believe in miracles.
32. Don't audit life. Show up and make the most of it now.
33. Growing old beats the alternative -- dying young.
34. Your children get only one childhood.
35. All that truly matters in the end is that you loved.
36. Get outside every day. Miracles are waiting everywhere. (I love this one)
37. If we all threw our problems in a pile and saw everyone else's, we'd grab ours back.
38. Envy is a waste of time. Accept what you already have not what you need.
39. The best is yet to come...
40. No matter how you feel, get up, dress up and show up.
41. Yield.
42. Life isn't tied with a bow, but it's still a gift.

09/13/2023

Celebrating the birth and life of my wonderful granddaughter Kaleia today. She is such a gift from God to our family. So fun and happy and smart and pretty to her core. Bobbi and I are so proud of this girl in every way. She is the spitting image of my daughter Britni Bane Webster and that’s a very good thing. The best thing about being her Papa is that I get to see and be with her all the time.

07/21/2023

We should be wise and patient and praying in determining whether those around us are Wise, or Foolish or Evil ? Sounds scriptural. It takes time with someone to see their true character with testing.

06/30/2023

06/15/2023

04/06/2023

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