Deidre Fernald, CFP

Deidre Fernald, CFP We create a plan around your life, with support to help you live for today & achieve your goals

🎓 More students are choosing to skip college and they may be making a good financial decision. For decades, the message ...
06/08/2026

🎓 More students are choosing to skip college and they may be making a good financial decision.

For decades, the message was simple:

Go to college.
Get a degree.
Get a good job.

Today, the path isn't quite so straightforward.

College costs of tuition and housing have skyrocketed. Funding is limited.
Student loan debt has become a burden for many families.
And there are more alternatives than ever before:

✔ Trade schools
✔ Apprenticeships
✔ Certifications
✔ Entrepreneurship
✔ Direct entry into the workforce

The real question isn't: "Should my child go to college?"

The better question is: "What is the best return on investment for my child?"

For some students, a four-year degree is absolutely worth it. For others, spending $100,000+ on a degree they may never use could set them back financially for years.

As a parent, I think our job is to help our kids understand the costs, opportunities, and tradeoffs, not force them into a path simply because it's what previous generations did.

Success doesn't come from having a degree, it comes from developing skills that other people are willing to pay for.

College is one way to do that but it's no longer the only way.

That's why financial planning isn't just about retirement and investments. It's about helping families make smart decisions about the next generation, too.

June 6 is National Higher Education Day, and it's a great reminder to check in on your education savings strategy!One of...
06/06/2026

June 6 is National Higher Education Day, and it's a great reminder to check in on your education savings strategy!

One of the more exciting updates from SECURE 2.0: 529 plan funds can now be rolled over into a Roth IRA under qualifying circumstances. For families who've been diligently saving for college, this adds a meaningful layer of flexibility.

A few things to keep in mind:
✅ The 529 must have been open for at least 15 years
✅ There are annual and lifetime limits on how much can be rolled over
✅ The rollover counts toward the Roth IRA contribution limit for that year

It's a great example of how financial planning rules are evolving to give families more flexibility. Have questions about how this applies to your situation? Let's chat!

From vacations and road trips to camps, concerts, and cookouts, summer expenses can add up quickly. A little planning no...
06/04/2026

From vacations and road trips to camps, concerts, and cookouts, summer expenses can add up quickly. A little planning now can save you a lot of stress later.

Here's how to get ahead of summer spending:
• Make a list before you book — Know what you're spending before the trip, not after.
• Set a "fun money" limit — Give yourself and your family a daily or weekly spending cap for discretionary spending.
• Plan for back-to-school — It comes fast. Factor school supplies and clothing into your summer budget now.
• Compare before you commit — Flights, hotels, and vacation packages vary widely. A little research can save hundreds.

Summer memories don't have to come with a side of financial stress. With a simple plan, you can enjoy the season and still feel good about your finances.

🏢 Good news for renters: Rent prices have been falling in many parts of the country.Why? Because builders have been addi...
06/03/2026

🏢 Good news for renters: Rent prices have been falling in many parts of the country.

Why? Because builders have been adding more apartment communities and rental units. More supply generally means landlords have to compete harder for tenants, which can help keep rent increases in check. Recent data shows rents have declined for 33 consecutive months nationally, and new apartment construction could continue putting pressure on rents through 2027.

This is a good reminder that personal finance isn't just about what happens in your bank account.

Housing costs have one of the biggest impacts on your financial life.

If you're renting:
✅ It may be worth checking what similar apartments are charging before renewing your lease.
✅ You may have more negotiating power than you think.
✅ A move that didn't make sense two years ago might make sense today.

Sometimes the smartest financial decision is to keep renting while you build your emergency fund, pay down debt, or save for a larger down payment.

The goal isn't to own a home as quickly as possible. The goal is to make the decision that's right for your overall financial plan.

Whether you rent or own, your housing decision should support your life, not stress it.

We are almost halfway through the year, how does your money look?Most people know their weight.Most people know how much...
06/02/2026

We are almost halfway through the year, how does your money look?

Most people know their weight.
Most people know how much they earn.

But very few people know their net worth so let's spend a few minutes checking in on it.

Your net worth is simply: Everything you own minus everything you owe.

Add up:
✅ Checking accounts
✅ Savings accounts
✅ Retirement accounts
✅ Investment accounts
✅ Home equity
✅ Other assets

Then subtract:
❌ Credit cards
❌ Auto loans
❌ Student loans
❌ Mortgages
❌ Personal loans

That's it.

Don't worry if the number is lower than you'd like.
Don't celebrate too much if it's higher than you expected.

The goal isn't to judge yourself. The goal is to measure progress.

Maybe you've paid off $5,000 of debt this year.
Maybe you've increased your 401(k).
Maybe your emergency fund finally looks healthy.

Those wins don't always feel real until you see them on paper. So take 15 minutes this week and do a mid-year money checkup.

How does your net worth compare to January 1st?

If you're not sure what the number means or what you should do next, that's exactly what financial planning is for.

Your net worth is more than a number, it's a snapshot of the financial life you're building.

And if you need help working on your net worth, you can download my guide to start your plan! https://fernfinancialplanning.com/download-your-money-your-plan/

Use the Save Our Homes tax savings calculator to get a quick, personalized estimate of how much you could save on your p...
06/01/2026

Use the Save Our Homes tax savings calculator to get a quick, personalized estimate of how much you could save on your property taxes based on available property data.

What do you think? Will it pass? Is this the right move? Will Floridians be taxed in another way? Will this just accelerate the Florida housing market?

Find out what your property taxes could be.
https://www.saveourhomesfl.com

Some large investment companies will create a financial plan for free if you have your investments with them and for som...
06/01/2026

Some large investment companies will create a financial plan for free if you have your investments with them and for some people, that's exactly what they need.

But here's the difference: A free plan is often like getting a map. You sit down, answer some questions, receive recommendations, and leave with a document showing where you are and where you're headed.

What I do is more like being your tour guide. We don't just build the plan, we walk through it together.

When your child starts college...When your parent gets sick...When you get a raise...
When you're wondering if you should pay off debt, save more, buy a house, retire, or help your kids...

You don't have to figure it out alone.

I help clients make hundreds of financial decisions over time, not just the big ones that show up in a retirement projection.

Could you get a free plan somewhere else? Absolutely.

But if you're looking for accountability, guidance, education, encouragement, and someone who knows your family's story, that's a different service.

The plan isn't the product, the relationship is and for many families, that's where the real value comes from.

When one partner earns significantly more than the other, money conversations can get complicated.It’s not just about th...
05/28/2026

When one partner earns significantly more than the other, money conversations can get complicated.

It’s not just about the numbers. It’s about communication, expectations, and feeling like you’re on the same team. A few things that can help include aligning on shared goals, being open about finances, and agreeing on how decisions are made, whether that’s jointly or with defined roles.

At the end of the day, a strong financial partnership is less about who earns more. It’s about how you plan together.

Something to think about this week. You don't have to have it all figured out. Just start making plans!
05/27/2026

Something to think about this week. You don't have to have it all figured out. Just start making plans!

What if you could “test-drive” retirement before it actually begins?One simple idea: try living on your planned retireme...
05/26/2026

What if you could “test-drive” retirement before it actually begins?

One simple idea: try living on your planned retirement income for a month while you’re still working. It can help you better understand your spending and make adjustments ahead of time.

You might also use vacation time to see what your days actually look like without work, or even spend a few weeks in a place you’re considering for retirement.

A little real-world testing now can go a long way in helping you feel more prepared for what’s ahead.

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Clearwater, FL

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Telephone

+18135502133

Website

https://calendly.com/dfernald/financial-planning-introduction?month=2024-10

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