Dru Carpenito - Franchise Consultant

01/03/2022

I'm bullish on boutique fitness as one of the top franchise categories to watch in 2022.

Here's why...

The data is indicating the demand for in-home (solo) workout stuff is dropping (a lot) and we're ready to get back to living and working out with our tribe!

Peloton's stock closed out 2021, down 75%.

And, Nautilus' stock (the company behind Bowflex and other in-home workout equipment), wrapped up 2021 down 67%.

On the other hand...

Xponential Fitness (a curator of 10 different boutique fitness brands with over 2,000 studios open), finished up 2021 by boasting a stock price up 66% after its IPO earlier in the year.

And, yes, a boutique fitness company went public in 2021 and its stock price is growing!

On the value side of fitness, Planet Fitness (which also has over 2,000 locations open), also closed out a strong 2021 with its stock up over 22%.

And both Xponential and Planet Fitness are franchised businesses!

With a lot of the hurdles hopefully behind us, 2022 is shaping up to be a big year! Especially for boutique fitness!

12/29/2021

“HOW TO GET RICH BY BUYING A FRANCHISE (REALLY)”

That’s the title of an article The New York Times recently published. Now, personally, I think the title should read “How to Get Rich by B̵u̵y̵i̵n̵g̵ 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 a 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 Fran...

12/29/2021

HERE’S ONE OF THE SECRET INDICATORS THAT AN EMERGING FRANCHISE MIGHT TAKE OFF IN A BIG WAY…

When I hear this one thing, my ears perk up immediately. Now, it has nothing to do with the business model… Don’t care about the growth rate… It’s not about the numbers… Or even the leadership team… It has everything to do with 𝙬𝙝𝙤 is investing in the franchise. The Read More

12/29/2021

What's your exit strategy?

What’s your exit strategy? Yes, before you start a business, you should think about exiting And by exiting, I mean thinking about the question “What is my long-term objective with my own profitable and successful business?”   Are you going to cash out on your hard work by selling the business...

12/29/2021

[Podcast] How to Evaluate if Franchising is Right for You

‎Show Healthcare Entrepreneur Academy Podcast, Ep Dru Carpenito: How to Evaluate if Franchising is Right for You - Nov 7, 2019

12/29/2021

How to spot a "hot" franchise

“Dru, what are the hottest franchises these days?” This is the first question people ask me when they find out what I do. And my answer typically surprises them. You see, after spending 14 years in franchising, my definition of “hot” is different than most people’s. For example, some of Re...

12/29/2021

5 things that may make you think twice about buying a Chick-Fil-A franchise

#1 – You don’t actually own it ChicK-Fil-A owns it all. Which limits your opportunity (see #2 and #5 below). #2 – You don’t have any equity Once you’ve built it into a cash cow, you could miss out on one of the biggest financial opportunities of your life…selling the Read More