09/03/2026
Fuel Before You're Hungry
Every endurance athlete learns this lesson the hard way.
You don't wait until you're hungry to eat.
You don't wait until you're thirsty to drink.
If you do, you've already fallen behind.
By the time your body tells you it needs fuel, it's already running on empty.
Business works exactly the same way.
One of the biggest mistakes I see investors make is waiting until they're under pressure before preparing.
They look for a lender when they need money.
They build banking relationships after they have a problem.
They raise capital only after they've found a deal.
They create reserves only after expenses increase.
The best operators I know don't think that way.
They prepare long before they need the preparation.
Some of the best decisions we've made over the years never showed up on a financial statement.
Keeping extra liquidity.
Maintaining strong banking relationships.
Communicating with investors before they start asking questions.
Building systems before they become necessary.
Those things don't feel productive when times are good.
Until they are.
I've been in this business long enough to know that difficult seasons are inevitable.
The only question is whether you'll meet them prepared.
Just like mile eighteen of a marathon.
You don't survive that mile because of what you ate at mile seventeen.
You survive it because of what you did during the first two hours of the race.
Preparation always shows up later.