Northshore Wealth Management

08/18/2026

If you truly understand the quality, value, and growth potential of the positions you hold, then volatility shouldn’t bother you.

If you think you would sell a position if it fell 30%, then you shouldn't own it, because one of two things is true: either you can’t confidently calculate its value and potential, or it doesn't have any.

Guessing will cost you far more than the fee you’ll pay for professionally researched guidance.

08/12/2026

It's time to request your free virtual consultation.

northshorewealthmanager.com/contact/

07/23/2026

A discussion on tax efficiency in retirement income.

Disclosures can be found at https://northshorewealthmanager.com/

https://youtu.be/e4FANcYDhnE?si=OrHcXaXozpTYc-4z

Disclosures: Alyse Clark is a registered investment adviser in the...

07/21/2026

As we said we would in our mid-year outlook, as of July, we have strategically built a high-yield cash position inside our Mainsail Equity Portfolio Model to deploy during the midterm election season dip we anticipate.

It’s worth mentioning that our cash position alone is outperforming $BRK.B YTD because, as a concentrated growth portfolio, we've used Berkshire Hathaway as a benchmark in the past.

This strategy of adjusting our sails as winds change helped boost our flagship portfolio model’s returns last year, and we’re on pace for a healthy return again in 2026.

The Mainsail model is exclusively available at Northshore Wealth Management, which is still accepting new investors. Mainsail works well on its own for growth investors, and it also nicely supplements the returns of a bond portfolio at any ratio investors are comfortable with.

Learn more and find our disclosure at:
https://northshorewealthmanager.com/model-performance/

07/13/2026

SpaceX investors are beginning to question what they bought. The rocket of a stock some buyers were hoping for has failed to launch. I’m here to offer my insight on whether it might take off anytime soon.

SpaceX investors are facing challenges as its IPO excitement fades. Analysts debate its high valuation, with a price-to-sales ratio around 95x, suggesting it may remain overpriced even if share pri…

07/04/2026

Enjoy this 4th of July weekend and, as always, remember to make good choices.

06/23/2026

With just 15 positions in the Mainsail Equity Portfolio Model, we rebalance as needed to protect investors from overexposure. This can create short-term capital gains, so we calculate a YTD after-fees, after-tax, net return, at the highest tax bracket. 16.90% vs. 7.66% for index investors who are there to strategically avoid capital gains and fees.

06/08/2026

Smart money is sticking to growth opportunities in reasonably priced stocks. There are so many quality opportunities right now that taking on unnecessary risk in overpriced companies is foolishly frivolous. If you have a lot to lose, be smart. If you'd like some guidance, reach out.

06/01/2026

Investing Your Assets in Profitable Companies

Life, in some ways, is just a long series of events that don't make sense, but we adapt and make the most of it. I never thought I'd see the day that investing in profitable companies would be an edge in my industry. Historically, the only reason to invest was to own a piece of a company's profits. But today I'm changing my business's slogan from “Your portfolio is our priority” to “Investing your assets in profitable companies”. Because, while it's hard to believe, in today's world, this is an edge.

The SNP 500 index, NASDAQ 100, and several indexes in the Russell family have all now waived their profitability requirement. A company no longer has to be profitable to be listed in these major indices. They're doing this to accommodate SpaceX. SpaceX needs investors in order to stay in operation, but they can't offer you a share of their profits in return because there aren’t any. Those aren't business terms I agree to with any of my clients' money. The major indices used to feel the same way, but something has changed.

Index investing was for people who didn't know how to analyze a company's profitability. The indices had quality standards that offered some protection for less-experienced investors. You could own a list of companies that met some very basic standards, the least of which was profitability. That is by far the lowest standard. If nothing else, a company should, at a minimum, be turning a profit if you’re considering investing in it.

In investing, we talk about the risk-reward ratio. A share of profit is the reward we're after. It's the only reason we would take on the risk. SpaceX is operating at a loss. They are actively losing money. Maybe they will be profitable one day. Maybe we will own shares when that day comes, but investing beforehand wouldn't be in line with our standards or our new slogan because we invest your assets in profitable companies.

My saying I'll invest your money in profitable companies is like a grocery store advertising that they will stock food that is edible. It's ridiculous, but here we are. I can't believe I'm saying this, and please hear it with my headshake and chuckle, but if you would like your money invested in profitable companies, give me a call.

05/27/2026

https://northshorewealthmanager.com/2026/05/26/what-if-michael-burry-is-right-about-nvidia/

Investing is about understanding risk. The author avoids unnecessary dangers in her life and in her portfolio because people depend on her. Just as a soccer team needs both scorers and defenders, a…