09/02/2026
September is Life Insurance Awareness Month, and it’s a good time to reflect on WHY I choose to protect my family with life insurance.
For me, it’s not really about the policy. It’s about what that policy would allow my family to do if I’m no longer here.
My policy means my wife, Erin, could stay in our beautiful home here in Boise without having to immediately worry about when she needs to go back to work. She could pay off the house, take years off if she chooses, and continue pursuing her passion for traveling the world with our children.
My daughter, Sienna, would have the financial support to continue her passion for performing aerial silks. She could travel for team competitions and even have some money set aside to help start the business she talks about building when she gets older.
And my son, Ethan… well, he would have enough money to buy all the video games he could ever want! 😂
But in all seriousness, that is my WHY.
The purpose of life insurance is to help your family continue living without the added financial stress that can come with losing someone they depend on.
That’s why I like to say life insurance, not death insurance.
The person we lose can never be replaced, but the financial contributions they made to their family can be.
If you have a family or anyone who depends on you financially, take some time this month to think about whether you’re providing them with the protection they deserve.
And if you already have life insurance, I’d love to hear your WHY!