True Blue Financial, A Registered Investment Advisor

06/02/2026

Scams are more convincing than ever. In fact, roughly 3.4 billion phishing emails are sent everyday (nearly half of all global email) with text-based scams on the rise as well. So how can you protect yourself? If you receive an email that feels:
-Urgent
-High-stakes
-Threatening legal action

DELETE IT.

If there’s a legitimate issue with your account or services, you’ll typically receive official communication by mail or through secure channels. In the meantime, delete anything that feels unexpected or suspicious. If something feels off, trust your instincts. And if you’re unsure, call us at (269) 982-2710. We’re here to help protect your entire financial picture.

Throughout June, we’ll be sharing a series of quick tips and insights to help you recognize scams, protect your information, and stay financially safe online.

05/29/2026

Happy 529 Day!

May 29 is dedicated to highlighting the value of 529 college savings plans. These accounts are designed to help families invest in education in a tax-advantaged way, making long-term goals like college and career training more accessible.

It’s a great time to reflect on how early planning can make a meaningful difference in the future.

05/25/2026

Remembering those who gave everything for our freedom this Memorial Day 🇺🇸

Their sacrifice is the reason we’re able to plan, build, and invest in our futures today. We honor their legacy with gratitude.

05/21/2026

Are “finfluencers” trustworthy financial advisors?

“Finfluencer” = a financial influencer who are people on TikTok, YouTube, and other platforms sharing financial tips and advice.

While some content can be helpful, it’s important to be cautious:

1. Many promote investments they’re paid to advertise
2. Some are really selling courses or products, not unbiased advice
3. They don’t know your personal financial situation or goals

The “finfluencer” space is largely unregulated, so online advice may not always fit your personal needs. If you’re unsure, talking with someone at True Blue can help you get guidance tailored to you.

05/19/2026

“I get my financial advice from Tik Tok/YouTube/my favorite podcaster.”

This attitude toward financial advice is really popular. A lot of large personalities dominate the financial advice space on social media.

Our team does not recommend getting your advice from Tik Tok! “Finfluencers” don’t know your situation and don’t always have your best interests at heart.

If you do follow finfluencers, we recommend taking their advice with a healthy dose of skepticism, and verify their information with a trusted financial advisor.

In a future post, we’ll talk about why you should be wary of finfluencers and the advice they give.

05/15/2026

Retirement planning is not just about how much you’ve saved. It’s about how well your plan manages risk.

Here are a few that matter most:
-Inflation can reduce your purchasing power over time
-Market volatility can impact your portfolio at critical moments
-Sequence of returns can affect how long your money lasts
-Longevity means your plan may need to support decades of retirement
-Lack of tax planning can erode net income and reduce your legacy

These risks are real, but they can be planned for.

A thoughtful strategy can help you protect what you’ve built while still positioning for the future.

If you’re approaching retirement and wondering how these factors apply to your situation, it may be time to take a closer look at your plan.

Learn about strategies toward protecting your retirement savings with a layered approach to retirement risk management, including inflation, market volatility, unexpected taxes, and sequence of returns risk.

05/14/2026

Retirement planning is not just about how much you’ve saved. It’s about how well your plan manages risk.

Here are a few that matter most:
- Inflation can reduce your purchasing power over time
- Market volatility can impact your portfolio at critical moments
- Sequence of returns can affect how long your money lasts
- Longevity means your plan may need to support decades of retirement
- Lack of tax planning can erode net income and reduce your legacy

These risks are real, but they can be planned for.

A thoughtful strategy can help you protect what you’ve built while still positioning for the future.

If you’re approaching retirement and wondering how these factors apply to your situation, it may be time to take a closer look at your plan.

Read the full blog at the link in the comments.

05/12/2026

Happy International Nurses Day! 💙💉🏥🌟

Today we’re celebrating all the incredible nurses who show up every day with compassion, strength, and dedication. The care you give makes a difference in more lives than you’ll ever know.

We’re especially grateful for the many nurses we have the privilege of working with at True Blue and witnessing that same level of care and commitment.

Your impact matters more than words can say. Thank you for everything you do.

05/10/2026

Happy Mother’s Day to all the amazing moms on our team and in our community 💐

Today we’re celebrating the women who inspire us with their strength, kindness, patience, and love every single day. Thank you for everything you do at work, at home, and everywhere in between.

From your True Blue Family

05/05/2026

While it’s fun to get a tax refund, there are right and wrong ways to spend it.

Absolutely set some aside for “fun” money, like dinner out or a few extra weekly coffees. But before you spend it, consider other ways you can put that money to good use, like:

-Paying down high-interest debt like credit cards (and use the points you earn from credit cards guilt-free!)
-Pad your emergency fund with a little extra.
-Consider a larger one-time donation to a cause you care about.
-Add to a vacation or “fun” fund to use at a later date.