06/07/2026
The Mystery of the Cass County Garage
There is much we still do not know about this fascinating photograph. The exact location and date remain unknown, but the image clearly captures Atlantic during the earliest years of the automobile age, likely sometime between 1910 and 1915. Prominently displayed are the words “Cass County Garage” and “Auto Livery,” along with advertisements for Kelly Tires, Mobiloils, batteries, and hood lamps. Together, these details offer a rare glimpse into a time when automobiles were still a novelty and the businesses that supported them were helping shape a new era of transportation across southwest Iowa.
One of the most intriguing clues in the photograph is the phrase “Auto Livery.” Before most Americans owned automobiles, auto liveries provided cars for hire, often complete with a chauffeur. Much like the horse-drawn livery stables that had served travelers for generations, these early businesses rented automobiles, met arriving trains, carried passengers throughout the county, and introduced people to a technology that was rapidly transforming everyday life. For many residents, a ride in an automobile from a place like the Cass County Garage may have been their very first experience behind the power of an engine.
Atlantic was quick to embrace the automobile revolution. According to Huebinger’s Map and Guide for the River to River Road, published during the early motor age, Atlantic was noted as having more automobiles than any town of its size in the region. The guide described Atlantic as a thriving city of approximately 6,000 residents and proudly noted that the community supported three garages. The publication observed that Atlantic had “more automobiles in the town and county than any other of its size in the country,” a remarkable statement that reflects just how quickly local residents and businesses adopted the new technology.
Among those helping usher automobiles into Atlantic was the Atlantic Automobile Company, which sold some of the earliest motorcars, specifically Ford automobiles, to area residents. Atlantic's place in automotive history was further cemented through local automobile pioneer Clyde Herring, who would later become governor of Iowa. During one visit to the community, Henry Ford and his son, Edsel Ford, reportedly spent the night at the Herring home while traveling through the region. Though the full story of the Cass County Garage remains a mystery, this photograph preserves a moment when Atlantic stood at the forefront of the automobile age, embracing a future that was arriving one motorcar at a time.
📢 I have had this photo for years. I cannot remember anything about it or where it came from. Any help is appreciated!
*AI restore and colorization
*original photo in comments