08/13/2026
American Buildings: Twenty Years of Steel and Jobs in Atlantic
This April 1988 advertisement offers an incredible look back at American Buildings Company and the many Atlantic-area residents who helped operate its local manufacturing plant. The company’s history began in 1947, when Willard B. Joy established Steel Builders, Inc. in Columbus, Georgia, during the post–World War II building boom. Renamed American Buildings Company in 1964, it grew into a major manufacturer of custom-engineered steel-building systems used for factories, warehouses, agricultural buildings, stores and other commercial structures across the country.
American Buildings opened its Atlantic plant in April 1973, as confirmed by the advertisement celebrating the operation’s 15th anniversary in April 1988. Atlantic was well positioned for such a facility, with access to Highway 6, nearby Interstate 80 and a regional workforce experienced in welding, machinery, trucking and construction. From Atlantic, completed steel-building components could be loaded onto trucks and shipped to contractors throughout the Midwest and other parts of the country.
The departmental photographs reveal the size and complexity of the Atlantic operation. Employees worked in rigid-frame fabrication, sheet metal, endwall production, warehousing, shipping, maintenance, engineering and plant administration, along with a full night shift. These workers were not simply producing identical metal sheds. Each building was engineered for its intended size, use and location, and the Atlantic employees fabricated the structural frames, panels, trim and other components that became a complete building package. The large number of workers pictured demonstrates what an important industrial employer American Buildings had become for Atlantic and the surrounding area.
Available evidence indicates that the Atlantic plant closed around 1993, after approximately 20 years in operation, although the exact final production date has not yet been confirmed. Some employees relocated to the company’s newer operation in Virginia, while others found work with Atlantic-area manufacturers or started businesses of their own. American Buildings itself continued operating nationally and eventually became part of Magnatrax. In 2007, Nucor Corporation acquired Magnatrax and retained American Buildings as one of its steel-building brands. The company remains in operation today, although it no longer has a manufacturing plant in Atlantic.
The former American Buildings warehouse still stands at what is now considered 1501 Owner Avenue in Atlantic, the same location and the same large industrial building used by the company. A number of different businesses have occupied the property since American Buildings closed, including Skyjack, and today the building is occupied by Elkhart Plastics. This 1988 advertisement preserves more than the history of a company; it preserves the faces of the local men and women who spent their working days inside that building. Do you remember American Buildings? How many former American Buildings employees can you recognize, and what other businesses do you remember operating from the old plant?
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*original photo in comments