ProLend Capital

ProLend Capital Our Mission: Enriching Investors & Empowering Borrowers

09/03/2026

⏰ Stop. Read these.

Your draw request sits for 10+ days.

A "surprise" fee shows up at closing.

Your loan officer disappears after funding.

You get denied over a credit score, not the deal.

You find out the underwriting rules changed mid-deal.

Sound familiar? 😤

It does not need to be like this.

💼 Here's what working with us actually looks like:

⏱️ Fast closings — days, not months
📋 Minimal paperwork — no mountain of docs
🏠 Asset-based underwriting — we lend on the deal, not your credit score

No disappearing loan officers. No mid-deal surprises. No waiting weeks for a draw.

Ready to see what a real lending partner looks like? Drop a comment or send us a DM. 👇

09/01/2026

Your credit score doesn't know how good your deal is. We do.

Brandon Rickman (The Flip Genius) didn't start ProLend Capital with Matt Byrnes and Sean Howell because he loved paperwork.

He started it because he was tired of hearing "NO" - not because the deal was bad,

but because his credit score didn't hit some arbitrary number,

or the property didn't fit inside a box a loan officer drew before he ever walked in the room.

So he built something different.

No rigid credit requirements.

No forcing your deal into someone else's checklist.

Just real underwriting, real conversations, and real speed to close -

because a good deal doesn't wait for bureaucracy.

💡 Learn more — link in the comments.

What's the biggest "no" you've gotten from a bank that turned out to be the wrong call? 👇

08/27/2026

The Most Important Number in Real Estate (And Why It's Never Exact)

What is the single most important thing to know before buying any piece of real estate? The property's value.

In fix-and-flip lending, we call this ARV — after repair value. It is the number that drives everything: how much a borrower can access, what the loan-to-value looks like, and whether a deal actually pencils. Every underwriting decision we make starts here.

Here is the part most people do not tell you. ARV is not an exact science. Run comps on the same property twice and you might land on two different numbers. That is normal. What is not normal is a massive gap. If one comp set comes back at 200,000 dollars and another comes back at 600,000 dollars, something went wrong in the process. A healthy range between two experienced eyes is usually within 10,000 to 15,000 dollars of each other, not hundreds of thousands apart.

This is exactly why we dig into comps on every deal we underwrite. You are not looking for one perfect number. You are looking for a defensible range built on real comps, and that range is what protects both the borrower and the capital behind the loan.

Thank you to one of our managing Members!
The Flip Genius - Brandon Rickman

Send us your next deal and let's see what the numbers say.

Follow for more on how hard money lending actually works.

08/25/2026

Building a lender that's fair to borrowers AND lenders sounds simple.

Almost nobody actually does it.

Brandon Rickman from The Flip Genius joined up with Matt Byrnes and Sean Howell to build ProLend Capital from the ground up.

Their goal wasn't just to start another private lending company. It was to fix the parts of the industry that frustrate everyone: slow underwriting, outsourced decision-making, and lenders who forget there are real people - and real capital - on both ends of the deal.

So they built their own in-house underwriting team. No black box. No guessing. Just a business designed to work for the borrower and the lender at the same time.

Watch Part 2 and let us know: what's the #1 thing you wish your lender did differently? 👇

08/21/2026

What Banks Don’t Want You to Know

Ever wonder why a bank takes 45 days to say no…

To a deal that was never going to work in the first place?

Here’s the truth:

Banks aren’t underwriting you.

They’re underwriting risk on paper…your W-2, your credit score, your bank statements.

None of that tells the real story of a good deal.

A few things banks won’t say out loud:
→ Your credit score matters less than the asset itself
→ LTV often beats your income, every time
→ The appraisal can matter more than your tax returns
→ Banks price risk. They don’t price opportunity.

Private lending flips the whole equation. We fund deals, not resumes.

08/18/2026

Before Brandon Rickman was invovled with Prolend Capital, he was on the other side of the desk - waiting on a bank.

Fix-and-flip investors know this feeling:

The deal is good.

The numbers work.

And the bank still says no - or worse, says nothing for three weeks while the opportunity slips away.

Brandon lived that. Enough times to realize the problem wasn't his deals. It was the system evaluating them.

So instead of just working around it, he decided to fix it - for himself, and for every investor who'd hit the same wall.

Take a watch and tell us:
What's the most frustrating "no" you ever got from a bank on a deal that should've been a yes? 👇

08/14/2026

Most people quit right before this happens. 😳

You know the feeling — you've put in the time, nothing seems to be moving, and it's tempting to just... stop. What most people don't realize is that's usually the exact moment right before things start compounding.

We see it constantly with investors too. People sit on cash in a savings account "waiting for the right time," when the real shift isn't about waiting longer — it's about changing seats. From saver to lender. From watching a bank make the return to being the one who does.

One funded deal changes how you see every dollar after it.

So — genuine question for this community: where's your money sitting right now? Growing, or just parked?

Drop your answer below 👇 we'll share the link to how this works in the comments.

08/11/2026

"Set it and forget it."

That's what we're told about stocks, bonds, and mutual funds. But be honest — when's the last time you actually knew what your money was doing for you?

One of our managing members, Brandon Rickman has a different take: instead of handing your capital to the market and hoping, what if you became the one making the loan — backed by real estate, secured by a first-position lien, earning steady returns you can actually see?

What would you rather trust: a ticker symbol, or a signed note backed by real property?

Drop your take below. 👇

08/05/2026

You're working for your money. It should work for you.

1️⃣ Your money works. You don't.
2️⃣ Savings accounts pay you pennies.
3️⃣ Banks profit off your cash.
4️⃣ Every dollar deserves a job.
5️⃣ Rates reward lenders, not savers.
6️⃣ You're the bank's unpaid employee.
7️⃣ Switch sides of the desk.
8️⃣ Stop funding banks for free.
9️⃣ Stocks: sentiment. First liens: real collateral.
🔟 Be the bank, not borrower.

Save this. Then ask yourself who's really working here. 💰

08/04/2026

Great day on the bay! ⛳🌊

ProLend Capital was proud to sponsor Birdie on the Bay at the Venice Yacht Club this weekend! It's always a good time when great people, a beautiful waterfront venue, and a good cause come together.

Thank you to Venice Yacht Club for the hospitality, and to everyone who came out to play, mingle, and support. Moments like this remind us why we love being part of the Venice community.

Were you there? Drop a 🏌️ in the comments if we saw you on the course!

Address

Atlanta, GA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+16786441614

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