04/24/2026
🎙️ New episode of Getting to the Bottom Line is LIVE!
In this episode, Stephanie Smith sat down with Kristin Zhivago - revenue systems architect, founder of Zhivago Partners, and author of Roadmap to Revenue.
Here's what she told me that I can't stop thinking about:
Most businesses are promoting the thing they're most proud of. But their customers don't care about that. They care about something else entirely.
One of Kristin's clients learned this the hard way and ended up selling their company to Microsoft once they made the shift.
In this episode, we talk about:
✔️ Why most marketing misses the mark (and how to fix it)
✔️ The 3 things buyers are thinking before they ever contact you
✔️ Why you shouldn't spend another dollar on ads until you do this one thing first
Link in the comments 👇