Wasaggo Group

Wasaggo Group Seamlessly building value across generations, geographies and industries.

Uganda’s  : The Crop That Quietly Determines the Cost of FoodMillions of Ugandans consume maize directly; or indirectly ...
10/08/2026

Uganda’s : The Crop That Quietly Determines the Cost of Food

Millions of Ugandans consume maize directly; or indirectly through the meat, eggs, & milk they buy.

The price of a single bag affects poultry farmers, dairy producers, feed manufacturers, transporters, food processors, exporters, retailers, & ultimately every household.

Understanding Uganda’s maize economy helps explain food prices.

Uganda produces an estimated 5 to 6 million metric tonnes of maize annually, making it Uganda’s largest cereal crop by production volume.

More than 2 million Ugandan households grow maize, making it one of Uganda’s most cultivated crops.

An estimated 30–40% of Uganda’s maize is traded across borders each year, particularly to Kenya, South Sudan, Rwanda, eastern DRC, and neighbouring markets. Regional demand can push local prices higher.

For poultry farmers, maize typically accounts for 60–70% of the energy component in poultry feed, making it a major cost driver in meat and egg production.

Uganda is estimated to lose 10–20% of harvested maize through poor post-harvest handling, drying, storage, pests, and aflatoxin contamination before reaching market.

Why Rise Even After a Good Harvest

Many assume that a good harvest automatically means cheap maize.

In reality, maize prices are influenced by:

• Regional export demand
• Storage capacity and post-harvest losses
• Fuel and transport costs
• Exchange rate movements
• Seasonal supply fluctuations
• Grain quality and moisture content
• Storage and financing availability

A strong harvest does not always mean lower prices when demand outpaces supply.

At Wasaggo Group, we believe maize should not be viewed simply as a food crop.

It is strategic infrastructure for Uganda.

Improving maize productivity, drying, storage, logistics, and processing strengthens industries from livestock production and food manufacturing to regional trade and export competitiveness.

The opportunity is not only to grow more maize, but to reduce losses, improve quality, and create more value throughout the supply chain.

What We’re Watching

We’ll be monitoring:

• National maize production trends
• Regional grain trade within East Africa
• Investment in storage and grain handling infrastructure
• Feed industry demand
• Climate and weather patterns affecting production
• Policies influencing agricultural trade and food security

What is the biggest challenge limiting Uganda’s maize industry?

* Post-harvest losses?
* Storage infrastructure?
* Market access?
* Regional trade?
* Financing?
* Climate?
* Something else?

What’s your perspective?

Sources: Uganda Bureau of Statistics (UBOS); Ministry of Agriculture, Animal Industry and Fisheries (MAAIF); FAOSTAT; Eastern Africa Grain Council (EAGC); World Bank; African Development Bank (AfDB).

Celebrating 33 Years of Leadership, Heritage, and ServiceOn the occasion of the 33rd Coronation Anniversary of His Majes...
31/07/2026

Celebrating 33 Years of Leadership, Heritage, and Service

On the occasion of the 33rd Coronation Anniversary of His Majesty Kabaka Ronald Muwenda Mutebi II, Wasaggo Group extends its warmest congratulations and best wishes to His Majesty, the Royal Family, the Buganda Kingdom, and all the people of Buganda.

This milestone is a celebration of enduring leadership, cultural heritage, unity, and the continued preservation of values that have shaped generations.

As an organization that believes in sustainable development, community empowerment, and preserving the foundations upon which future generations will build, we recognize the important role that strong institutions and cultural identity play in national progress.

May His Majesty continue to be blessed with good health, wisdom, strength, and many more years of dedicated service.

Awangaale Ayi Ssabasajja Kabaka.

Happy 33rd Coronation Anniversary.

Group
Building Value. Empowering Communities. Shaping the Future.

Why Poultry Feed Is Becoming More Expensive in Uganda, And What It Means for the IndustryFeed prices have become one of ...
23/07/2026

Why Poultry Feed Is Becoming More Expensive in Uganda, And What It Means for the Industry

Feed prices have become one of the biggest concerns for poultry farmers across Uganda. Yet the rising cost of feed is not an isolated problem; it’s a reflection of broader developments across agriculture, commodity markets, logistics, finance, and regional trade.

Understanding these numbers helps explain where the industry is heading.

The Numbers

📊 60–70%
Feed accounts for approximately 60–70% of the total cost of producing poultry meat and eggs. This means that even modest increases in feed prices can significantly reduce farm profitability.

📊 Around 95%
Approximately 95% of feed manufacturing costs are driven by energy and protein ingredients, primarily maize and soybean meal. Vitamins, minerals, enzymes, and feed additives represent only a small proportion of the total cost.

📊 Africa’s Feed Challenge
Research continues to identify volatile raw material prices as one of the greatest constraints to poultry production across East Africa, with maize and soybean prices remaining the biggest drivers of feed cost fluctuations.

📊 Agriculture’s Contribution
Agriculture contributes roughly 24% of Uganda’s GDP and employs nearly 70% of the country’s workforce, making the competitiveness of agricultural value chains critical to national economic growth.

What Is Really Driving Feed Costs?

Many people assume feed manufacturers simply increase prices.

The reality is far more complex.

A bag of poultry feed reflects the combined cost of:

* Maize production
* Soybean availability
* Fish meal and other protein ingredients
* Transport and fuel
* Storage and post-harvest handling
* Electricity
* Manufacturing efficiency
* Financing costs
* Imported vitamins, amino acids, enzymes and premixes
* Exchange rate movements

When one part of this system becomes more expensive, the effect is eventually felt by the farmer.

This is why feed prices often rise even when farmers believe “there is enough maize in the country.”

The issue is rarely just production.

It is how efficiently the entire value chain functions.

Our Perspective

At WASAGGO Group, we believe Uganda’s poultry industry does not simply have a feed problem.

It has a value chain competitiveness problem.

When feed prices rise, farmers blame feed manufacturers.

Feed manufacturers point to expensive raw materials.

Raw material suppliers cite weather, transport costs, storage limitations, financing, and regional demand.

In reality, each participant is responding to pressures created elsewhere in the chain.

Improving poultry profitability therefore requires far more than producing cheaper feed.

It requires investment in:

* Higher-yield maize and soybean production
* Modern grain storage systems
* Efficient logistics and transport
* Agro-processing
* Commodity aggregation
* Regional trade
* Manufacturing efficiency
* Affordable agricultural finance

Every improvement in these areas reduces pressure on the final cost paid by poultry farmers.

One Opportunity Often Overlooked

Many discussions focus on reducing feed prices.

Equally important is improving Feed Conversion Ratio (FCR).

A flock that converts feed more efficiently can remain profitable even when feed prices increase.

In many cases, better nutrition, healthier gut function, stronger liver performance, effective biosecurity, and sound management create greater financial impact than waiting for cheaper raw materials.

Efficiency is often the most profitable form of cost control.

What We’re Watching

Over the coming years, WASAGGO Group will be closely monitoring:

* Maize and soybean production trends
* Regional grain trade within East Africa
* Exchange rate movements affecting imported feed inputs
* Feed manufacturing efficiency
* Storage and logistics infrastructure
* Technologies that improve feed efficiency and reduce waste
* The implementation of the African Continental Free Trade Area (AfCFTA) and its impact on agricultural trade

These are not isolated developments.

Together, they will shape the future competitiveness of Uganda’s poultry industry.

Conversation

If Uganda has suitable land, experienced farmers, growing demand, and an expanding livestock sector…

What do you believe is the single biggest factor keeping poultry feed costs high today?

I’d be interested to hear your perspective.

Sources: African Development Bank (AfDB); Uganda Bureau of Statistics (UBOS); Daily Monitor; Springer Nature – Discover Agriculture; World Bank.

Africa Has the Land to Feed the World. So Why Does It Still Import So Much Food?Every so often, a few numbers tell a muc...
23/07/2026

Africa Has the Land to Feed the World. So Why Does It Still Import So Much Food?

Every so often, a few numbers tell a much bigger story.

Consider these:

📊 ~65%
Africa is estimated to hold nearly 65% of the world’s remaining uncultivated arable land.

📊 US$75 Billion
The continent spends an estimated US$75 billion every year importing cereals alone.

📊 US$50 Billion
Africa’s agricultural trade deficit is estimated at US$50 billion annually, exposing many economies to global food price volatility.

📊 US$280 Billion → US$1 Trillion
Africa’s food and agriculture market is projected to grow from approximately US$280 billion in 2023 to US$1 trillion by 2030.

📊 17%
Agriculture contributes roughly 17% of Africa’s GDP, yet productivity across much of the continent remains well below its potential.

At first glance, these figures appear contradictory. How can a continent with vast agricultural resources continue importing so much food?

The answer may lie not in how much Africa produces, but in how much value it creates after production. Across many African economies, raw commodities leave farms, while much of the processing, packaging, branding, logistics and manufacturing that create higher-value products take place elsewhere.

The challenge, therefore, is no longer simply increasing production. It is strengthening the systems that transform production into prosperity through modern agro-processing, efficient storage and cold-chain infrastructure, reliable logistics and distribution networks, regional trade, industrial manufacturing, and greater access to affordable finance. These are the systems that create jobs, improve competitiveness, reduce import dependence, and retain more economic value within the continent.

The WASAGGO view.

At WASAGGO Group, we believe Africa’s long-term competitiveness will not be determined simply by what it grows, but by what it processes, manufactures, and successfully brings to market. Agriculture is not just about feeding people; it is connected to manufacturing, logistics, infrastructure, trade, finance, technology, and industrial development. The stronger these value chains become, the stronger our economies become.

Over the coming years, we’ll be closely watching developments in agro-processing and value addition, regional trade under the African Continental Free Trade Area (AfCFTA), food storage and logistics infrastructure, industrial manufacturing, and technologies that improve productivity across agricultural value chains. These are not isolated industries; together, they will shape Africa’s next chapter of economic growth.

If Africa has the land, the people, and a rapidly growing market, what do you believe is the single biggest obstacle preventing the continent from producing and processing more of its own food?

I’d be interested to hear your perspective.

Sources: African Development Bank (AfDB), Ten-Year Strategy 2024–2033; AfDB Feed Africa initiative; African Development Report.

The Importance of   in the 21st CenturyFood security is often discussed as a humanitarian issue. In reality, it is also ...
27/06/2026

The Importance of in the 21st Century

Food security is often discussed as a humanitarian issue. In reality, it is also one of the most important economic, strategic, and national development priorities of our time.

A nation that cannot reliably feed its people faces challenges that extend far beyond agriculture. Food availability influences public health, labour productivity, industrial growth, inflation, social stability, and long-term economic resilience. It affects household incomes, business confidence, government expenditure, and ultimately the competitiveness of entire economies.

As populations continue to grow and climate patterns become increasingly unpredictable, the demand for resilient and efficient food systems will only increase. Meeting that demand will require more than producing greater volumes of food. It will require strengthening every part of the value chain—from research and production to processing, storage, transportation, logistics, distribution, financing, and market access.

Food security is therefore not the responsibility of farmers alone. It is a shared responsibility that depends on collaboration across agriculture, manufacturing, technology, finance, infrastructure, trade, education, and public policy. Every investment that improves productivity, reduces post-harvest losses, strengthens supply chains, or expands market access contributes to building a more secure and prosperous future.

For Africa, the opportunity is significant. The continent possesses abundant natural resources, favourable agricultural conditions, expanding regional markets, and one of the world's youngest populations. By combining these strengths with innovation, value addition, infrastructure development, and efficient trade systems, Africa has the potential not only to strengthen its own food security but also to become an increasingly important contributor to global food systems.

At Wasaggo Group, we believe that sustainable food security is built through productive agriculture, efficient value chains, responsible enterprise, and long-term investment in systems that create lasting value across generations. Because when food systems become stronger, economies become stronger, communities become more resilient, and opportunities extend far beyond the farm.

Yesterday. Today. Forever.

The Power of Trade in Building Prosperous Nations!Trade is one of the oldest human activities. Long before modern econom...
23/06/2026

The Power of Trade in Building Prosperous Nations!

Trade is one of the oldest human activities. Long before modern economies existed, communities exchanged goods, skills, and resources to meet needs that could not be met alone. Today, despite advances in technology, finance, and industry, the principle remains the same.

Trade connects people, creates opportunity, and expands possibilities. No country can efficiently produce everything it needs, and no community can grow in isolation. Prosperity is often built when producers, businesses, and markets are connected through efficient systems of exchange.

When farmers gain access to larger markets, they can invest more confidently in production. When manufacturers reach new customers, they can expand operations and create employment. When businesses trade across regions and borders, knowledge, innovation, and investment often follow.

Trade does more than move products. It moves ideas, creates relationships, strengthens supply chains, and encourages specialization and efficiency. Most importantly, it allows value created in one place to benefit people in another.

Throughout history, some of the world's most successful economies have been built around strong trading networks. Ports, roads, logistics systems, distribution channels, and commercial partnerships have played a significant role in driving economic growth and national prosperity.

For Africa, the opportunity is substantial. The continent is home to a rapidly growing population, abundant resources, expanding infrastructure, and increasing regional integration. Yet many producers still face barriers accessing markets, supply chains remain fragmented, and cross-border trade remains underdeveloped in many areas.

Significant opportunities exist to strengthen the connections between production and consumption. The future of African prosperity will not be determined only by what we produce. It will also be shaped by how effectively we move products, connect markets, and facilitate exchange across regions and borders.

Trade is not merely commerce. It is a pathway through which businesses grow, communities develop, and nations create shared prosperity.

At Wasaggo Group, we believe that strengthening trade ecosystems is essential for unlocking opportunity, creating jobs, and enabling sustainable economic growth across generations.

Because when markets work efficiently, opportunity travels further.

Yesterday. Today. Forever.

Why Value Addition Matters for Africa’s FutureBecause nations don’t become prosperous simply by producing raw materials....
22/06/2026

Why Value Addition Matters for Africa’s Future

Because nations don’t become prosperous simply by producing raw materials.

They become prosperous by transforming those materials into products, industries, jobs, knowledge & opportunities.

Across Africa, we are blessed with fertile land, natural resources, hardworking people, and growing markets. Yet for generations, many of our economies have relied heavily on exporting raw commodities while importing finished products at significantly higher value.

The result is a familiar cycle.

Farmers work hard, but earn modest returns.

Countries export potential, but import value.

Jobs that could be created locally are created elsewhere.

And wealth that could strengthen communities often leaves our borders.

Value addition has the power to change that story.

When agricultural products are processed, packaged, refined, manufactured, or transformed closer to where they are produced, entire ecosystems begin to emerge.

Farmers gain access to stronger markets. Young people find employment beyond primary production. Entrepreneurs discover opportunities across logistics, manufacturing, distribution, technology, and trade, while communities benefit from stronger local economies.

Most importantly, countries retain more of the value generated from their own resources.

We see this opportunity across many sectors. Grain can become flour. Fruits can become juice, concentrates, or dried products. Livestock can support food processing industries. Minerals can support manufacturing. Every additional step of transformation creates more value, skills, businesses, and economic activity.

Value addition is not only about factories.

It is about creating systems that allow ideas, labour, resources, and innovation to work together more effectively.

It is about moving from extraction to transformation.

From consumption to production.

From dependency to capability.

This is particularly important for Africa’s future.

Our continent has one of the world’s youngest populations. Every year, millions of young people enter the workforce seeking opportunity and purpose.

Meeting that challenge will require more than producing raw materials. It will require building industries, investing in skills, supporting entrepreneurs & strengthening supply chains that connect local products to regional and international markets.

The opportunity is immense.

Africa does not lack resources or talent.

What is needed is the continued development of institutions, enterprises, partnerships, and investments that transform potential into lasting value.

At Wasaggo Group, we believe value addition is one of the most important building blocks for sustainable economic growth, job creation & long-term prosperity.

The future will belong not only to those who produce.

It will belong to those who transform.

To those who innovate.

To those who create value.

And to those willing to invest today in industries that will serve generations tomorrow.

At Wasaggo Group, we believe that business has the power to do more than generate profit.Businesses can create jobs.Busi...
12/06/2026

At Wasaggo Group, we believe that business has the power to do more than generate profit.

Businesses can create jobs.
Businesses can solve problems.
Businesses can restore hope.

WASAGGO Group was established with the conviction that enterprises can be built differently; anchored in purpose, guided by integrity, and designed to create lasting value for the people and communities they serve.

Our vision is to build sustainable institutions that address real societal needs while creating value that outlives those who build them.

We understand that meaningful impact takes time. It requires patience, partnerships, learning, stewardship, and the courage to continue building even when the path ahead is not fully clear.

As we begin this journey, we remain committed to excellence, innovation, and responsible leadership across the sectors in which we operate.

This is only the beginning.

We look forward to contributing to a future where businesses become instruments of transformation; across nations and generations.

Yesterday. Today. Forever.

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