14/05/2026
Clients look to advisors for direction, but some MDRT members are flipping the script by asking top clients for feedback through client advisory panels. Meeting a few times a year, these panels help firms spot blind spots, strengthen relationships, and often lead to more referrals because clients can see their input being taken seriously.
Mindy S. Helfrich, uses multiple advisory panels made up of six to eight business-owner clients to workshop practical topics like growth, staffing, and hiring. Beyond sharing best practices from their own companies, these clients become vocal advocates for her firm, with Helfrich noting that referrals increase when clients get an inside view of what the team is building. As part of positioning her practice as a premium firm for women, Helfrich also engages centers of influence who serve the same niche to refine needs, services, and marketing.
Juli Y. McNeely, recently launched her advisory board after years of wanting one, creating a thoughtful mix of top-tier and mid-tier clients across retirees, business owners, and younger professionals. Her first half-day session focused on getting everyone aligned and sharing what the firm is working on, with plans to shift next meetings toward direct feedback on what’s working and what should change. One key suggestion she is implementing is letting clients help shape the agenda for annual reviews by choosing and prioritising topics in advance, with AI and cybersecurity set to be major focus areas going forward.
John J. Demboski, saw firsthand how powerful honest feedback can be when his panel rejected a digital phone-answering robot his firm introduced during the pandemic. Clients told him the magic was being recognized by a real person who knew them, so he acted immediately and removed the system, proving the panel’s guidance would drive real change. Demboski also expanded his panel to include spouses to avoid a narrow “old boys club” dynamic, which led to deeper insights into family decision-making and unexpected community building, with panelists forming friendships and professional connections beyond the meetings.
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Feedback from client advisory panels help MDRT members refine their services.