29/10/2026
Friction may not necessarily be the root problem. Sometimes it can be a signal that a specific process needs to improve. This advisor built a more efficient insurance-only practice by looking closely at where clients and the team were repeating work, then redesigning the journey around a simpler path.
Previously, the process involved an initial phone call, a proposal meeting, and then a separate advice meeting, with much of the same work completed twice. The new approach moved from a short introductory call and detailed fact-find directly to delivering advice, with follow-up calls only when needed. The team also introduced an upfront advice fee. Conversion rates remained steady, while the change created a new revenue stream that generated more than $500,000 in the past 12 months.
Continuous improvement became part of the culture through weekly 20-minute meetings where every team member could flag friction and suggest solutions. Each idea was assessed based on whether it improved the overall client and business experience, not just one person’s workload. The team could implement an idea, refine it to consider broader effects, or explain why it would not move forward.
By challenging industry norms, including going fully virtual before COVID and charging for insurance-only advice, the practice avoided the trap of “this is how we’ve always done it.” The takeaway is simple: when you remove friction thoughtfully, every improvement benefits not only the next client, but the next hundred clients too.
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