24/04/2026
Home and living goods are now just a few clicks away on Amazon or Shopee, but rewind ten years, when eโcommerce was still finding its feet in the category.
Thatโs when Brien Chua, the visionary behind HOUZE took a bold leap to bring quality home essentials online. With no big marketplaces and proven playbook, he and the team built from scratch, survived the early challenges, and expanded into a thriving onlineโandโoffline brand trusted by Singaporean families.
๐ Watch HOUZEโs journey and see how Choco Up supported their growth every step of the way. Full video on our Youtube channel.