Samsonite
When Jesse Shwayder founded Samsonite in 1910, early travel was reserved for only an exclusive few, those who had the means to see the world. Given this exclusiveness, travel was a high quality experience from the transportation, to the attention to service, to even the accessories used to carry one’s belongings. As one of the original brands in travel, Samsonite has continued to levera
ge its craftsmanship and heritage as an innovator, to create unique solutions for the sophisticated traveler. By identifying trends and interpreting travelers’ needs, Samsonite continues to infuse innovation and new ideas into travel, re-igniting the sophistication and experience of the past. Today, Samsonite continues to be an industry leader in product design and innovation. Samsonite’s tagline - ‘Life’s a Journey’ - embodies the Brand, symbolizing the role Samsonite has continued to play in the multi-faceted lives of the global traveler. The Samsonite Corporation makes luggage with its products ranging from large suitcases to small toiletries bags and briefcases. Shwayder named one of his initial cases "Samson", after the Biblical strongman, and began using the trademark Samsonite in 1941.
