12/06/2016
Common advice for accelerators.
Every place is different, but I found very common patterns in the basic advice these types of groups needed to hear. Below, I’ll outline an ideal accelerator, why Y Combinator and TechStars had big news this week, why we should ignore signaling problems, and how to fix mentorship.
Don’t try to copy Silicon Valley. You can’t. Or even worse, don’t copy what you think is happening in SF based on movies and blog posts — we may seem transparent, but trust me, it’s mostly for show and the real info is beneath the surface or hard to write in tweets. Learn from SF in the right ways. Plus, you shouldn’t want to copy — SF is one specialized ecosystem that is great at some things and really bad at other things. Make your own thing. For example, I liked how The Family in Paris is embracing it, making their community very “French” because to do otherwise would fail. Don’t make silly names like “Silicon ______”.
Recognize there is a huge difference between venture scale (“Unicorn” path) companies and other forms of entrepreneurship. Most groups treat everything like it’s either Instagram (high risk, technical leverage, huge reward, Silicon Valley style) or a local Chinese restaurant, with nothing in between. But there are many shades of gray in the middle — for example, I love what Bryce is doing with Indie.vc by investing in companies that might be successful but not acquired for billions of dollars. If you aren’t aware of this continuum, you blindly make disastrous square-peg round-hole mistakes.
Accelerators are modern universities. The traditional model of “We’re an accelerator! Apply to us, we’ll pick the top 10, then 90 days later you’ll launch and get funding!” is broken. The true purpose of an accelerator is to teach the method of entrepreneurship, so that on graduation day the founders have the knowledge and tools to keep improving. Funding, launching, weekly growth, etc is all a bonus. Governments should back these groups since they are picking up the slack of other public schools.
Garbage in, garbage out. Picking only the top X applications you passively attracted is bad. If your program pushes people to the Unicorn path (the goal is to raise venture capital), but you invest in companies that aren’t a fit (see #2) or are the 300th version of Tinder, nothing you do will routinely result in success. If you only find 7 good companies for this batch, then only take 7. I’d rather err on the side of giving someone new a chance — but on the other hand, there is a lot of junk in most accelerator programs. Which leads us to…
Community building, farming, and hunting are crucial. Especially in ecosystems outside of San Francisco, the purpose of events, branding, and parties is to farm dealflow by bringing high potential entrepreneurs out of the shadows. You should be a magnet for possible founders. You also must go out and hunt, just like professional sports scouts.
Drastically improve the mentorship founders receive. Mentors must be relevantly qualified (‘been there, done that’), appropriately timed in the lifecycle (don’t push VCs on founders in their third week), quality over quantity, and be Socratic rather than prescriptive. Teach your mentors what you want from them and hold them accountable.
Avoid event, meeting, noise, and mentorship fatigue. Most accelerators push way, way too many events, meetings, and mentoring sessions on their founders. And the big coworking pits can be a disaster of noise and distractions — allow founders space to reflect and work. Let companies develop their own cultures / cults as the team grows past the founders.
Ignore the ‘signaling problem’. Love everyone, but invest in winners. Investing more money into your promising companies is not only fine, but likely a prerequisite to financial success for your accelerator. I think “grading” or similar meritocracy systems are needed. Founders need to know they’re being judged. “Everyone gets a trophy” does not work here.
One of the biggest not-frequently-talked-about values of accelerators is to recycle talent. I’ve heard YC founders say this was their biggest value inside YC. You should be a mega match maker of talent. Startup idea with a good team isn’t getting traction? Help them absorb into the winners. Back solid founders again after a worthy failure.
Government’s #1 job is to push meaningful change or get the hell out of the way. Lip-service policy deserves a punch in the mouth. The best thing government can do is to make things easier for entrepreneurs: easy visas, no taxes and tax breaks, ability to hire/fire easily, access to free work space, deferred student loans, no regulation on things like drones or stem cells, heavy investment in STEM education (and then keep graduates in the damn country!), etc. Pass “startup exemptions” to laws that otherwise create burdens. Have “startup fast tracks” for immigration, entity formation, etc. Create straight forward financial incentives for early stage investors. Create straight forward incentives for financial exits — without people making money, the circle of life can’t happen and all your efforts will fizzle out. Investors will fly anywhere in the world if there is a track record of venture-scale returns.
Traditional universities: entrepreneurship is learned by doing, not by reading about outdated business plans. If a student is doing entrepreneurship, give them the right help, remove obstacles, and let it happen. I went to one of the “top” entrepreneurship universities in the US on an entrepreneurship scholarship, yet while I was busy building an actual business my freshman year of school, they still required me to waste time taking courses like Entrepreneurship 101 where we wrote essays on “what is entrepreneurship?” (Thankfully, myself and a few other people helped revamp the program, creating the #1 university course for entrepreneurship in the country, ‘Spine Sweat’, Indiana U.)