EFU Life Assurance Ltd

27/05/2026

This Eid, may your homes be filled with warmth, your hearts with gratitude, and your days with moments that truly matter.

EFU Life wishes you and your family a very warm Eid Mubarak!

25/05/2026

Bakra Batman, Superman Bakra, Desi Avengers vibes, this Eid, it’s all about your bakra’s superhero era!​
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- AI use karein, apni creativity dikhayein, aur apni unique creation share karein.
- Share before and after pictures of your bakra/cow
- Inbox your entry with
- Last date to submit your entry: 30th May, 11:59PM

25/05/2026

Badalte waqt ke liye aap kitne tayyar hain?

Life, inflation, and the future are constantly changing.. but do you have a financial partner that grows with you?

With EFU Hemayah Retirement Solutions, secure your future with Shariah-Compliant income and flexible payout options, starting from PKR 500,000.

23/05/2026

Enjoy signature subs loaded with fresh ingredients at Subway (Karachi) and avail 25% Discount with PRIMUS.

This offer can be redeemed at the following branches:
1. Khayaban-e-Ittehad Road, Phase 2 Commercial Area
2. M.M Mir Alam Road, Malir Cantonment Near Mcdonalds.
3. Plot No. 153A, Saima Liberty, Sl Block 2, P.E.C.H.S

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

22/05/2026

EFU Life is proud to have participated in WIBCON 2026 – The Inclusive Shift, a platform focused on advancing inclusive and future-ready workplaces while empowering the leaders of tomorrow.

The conference, held in both Karachi and Lahore, brought together professionals, entrepreneurs, students, and industry leaders for meaningful dialogue on growth, allyship, innovation, and workplace transformation.

Jalal Curmally, Head of Human Resources at EFU Life, also participated as a panelist, contributing to an important conversation on “Interfaith harmony in action: respect without fragmentation” and shared his thoughts on navigating diversity, belief systems, and cultural expression in modern workplaces, while reinforcing unity, respect, and a shared organizational purpose.

The event also highlighted and promoted women in business and women’s leadership. At EFU Life, we believe inclusive workplaces are built through open dialogue, mutual respect, and equal opportunities that enable people from all backgrounds to thrive.

21/05/2026

From handbags to wallets, discover exquisite pieces at M Jafferjees (Karachi, Lahore, Islamabad) and avail 20% Discount with PRIMUS!

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

20/05/2026

Here’s to the people behind the policies, the patience, and the countless “just a quick question” chats.

This HR Day, we turned the tables and put our HR team through some fun and unexpected questions because they deserve the spotlight too. Happy International HR Day!

20/05/2026

𝐄𝐩𝐢𝐬𝐨𝐝𝐞 6 is here.

We bring you the story of 𝐍𝐨𝐫𝐞𝐞𝐧, a woman who chose to rebuild her life with courage, confidence, and determination.

Today, Noreen works as a beautician and runs her own small salon setup, a space she has built with hard work, resilience, and the belief that life can begin again.

“𝐊𝐚𝐛𝐡𝐢 𝐤𝐚𝐛𝐡𝐢 𝐳𝐢𝐧𝐝𝐚𝐠𝐢 𝐝𝐨𝐛𝐚𝐫𝐚 𝐬𝐡𝐮𝐫𝐮 𝐤𝐚𝐫𝐧𝐞 𝐤𝐞 𝐥𝐢𝐲𝐞 𝐬𝐢𝐫𝐟 𝐡𝐚𝐮𝐬𝐥𝐚 𝐜𝐡𝐚𝐡𝐢𝐲𝐞 𝐡𝐨𝐭𝐚 𝐡𝐚𝐢.”

Her journey is a reminder that healing is not only about recovering from the past, it is also about rediscovering confidence, purpose, and the strength to create something of your own.

𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐚𝐫𝐬 is a series by Women Entrepreneurs of Asia (WE Asia), created in collaboration with Depilex Smileagain Foundation and powered by EFU Life Assurance Ltd.

Through this series, we continue to highlight stories of women who are rebuilding their lives with dignity, resilience, and hope, proving that strength often shines through in the quiet determination to move forward.

Watch the full video now: https://www.youtube.com/watch?v=K-o3w6-OZ9k

19/05/2026

EFU Life has entered into a strategic business agreement with Discount World - DW to further strengthen the PRIMUS loyalty program and enhance the overall client experience.

The partnership signing ceremony was attended by Ms. Aman Hussain, Head of Marketing, and Mr. Faizan Shuja, Lead - Strategic Alliances & Digital Experience at EFU Life, along with Mr. Moiz Ali Khan, Director Business and Ms. Dania Farid, Head of Brand & Partnerships at Discount World.

Through this collaboration, PRIMUS members will gain access to a curated network of leading brands across Food, Lifestyle, Leisure and Wellness categories, bringing more convenience, exclusive benefits and rewarding experiences to clients across Pakistan.

This partnership reflects EFU Life’s continued commitment to innovation, meaningful alliances and delivering excellence beyond insurance.

Read more: https://www.efulife.com/our-library/press-releases/efu-life-and-discount-world-forge-strategic-alliance-to-elevate-primus-loyalty-program

19/05/2026