EFU Life Assurance Ltd

EFU Life Assurance Ltd Leading Life, Health Insurer & Family Takaful operator in Pakistan.

Rated AM1(p), the highest management quality rating, and AA++ (Outlook:Stable) (IFS) rating by VIS. EFU Life is the leading Life and Health Insurer and Family Takaful operator in the private sector of Pakistan. Having started operations in 1992 as the first private sector life insurance company, over a span of 32 years EFU Life has established itself as a trusted brand name in providing all types

of financial planning and protection solutions. The Company markets its business through four primary distribution channels – Sales Force, Bancassurance, Group Life and Group Health Channels. Additionally, EFU Life offers a wide array of retail, digital, and inclusive insurance products, catering to individuals across various income brackets and targeting all segments of the population.

27/08/2026

Freshly made patties, soft buns, and flavors crafted to satisfy every craving. Avail 25% Discount at Big Bash (Karachi) with PRIMUS.

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

27/08/2026
24/08/2026

Financial learning just got more rewarding. Complete quizzes, level up, and earn rewards on Thrive. Download the app and start earning today.

24/08/2026

Some wins don’t come with a big celebration. Sometimes, they’re as simple as drinking enough water, taking a five-minute walk, choosing a healthier option, or finally giving yourself a much-needed break.

This is your reminder to pause, take care of yourself, and celebrate the small choices that move you towards a healthier you.

So, what’s your one WIN for today?
Share it with us in the comments and let’s WIN at life together!

22/08/2026

Let your confidence glow by availing Upto 20% Discount at Le Lotus Clinique (Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Multan).

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

20/08/2026

Prioritize your health with timely check-ups at Nayab Labs & Diagnostic Center (Islamabad,Rawalpindi, Mardan, Abbotabad, Swabi, AJK, Multan, Chakwal, Peshawar, Nowshera, Mianwali) with Upto 30% Discount.

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

19/08/2026

Shaping the next generation of managers. As EFU Life continues to grow and transform, we are investing in the capabilities that will shape our future, our people.

Hear from our MD & CEO, Mohammed Ali Ahmed, as he talks about NEXUS Pro, EFU Life’s Management Development Program. An eight-month journey designed to equip managers with the skills and capabilities to grow into effective, forward-thinking leaders.

This marks a significant step in our commitment to developing our people and building the leadership capabilities that will drive EFU Life forward.

EFU Life’s mHealth is expanding its network of PMDC-certified specialists through a scalable and technology-enabled heal...
19/08/2026

EFU Life’s mHealth is expanding its network of PMDC-certified specialists through a scalable and technology-enabled healthcare platform.

Through mHealth, specialists can benefit from:
* Seamless appointment management
* Teleconsultation support
* Increased patient accessibility
* Exposure to insured and corporate patient populations

Be part of a platform focused on the future of connected healthcare.

Email your resumes at: [email protected]

Stay connected to your health with complete mHealth access on the EFU Life WIN app.

EFU Life is proud to join the Champions of Change Coalition Pakistan, becoming part of a growing network of organization...
18/08/2026

EFU Life is proud to join the Champions of Change Coalition Pakistan, becoming part of a growing network of organizations across the country committed to advancing more inclusive and equitable workplaces.

Jalal Curmally, Head of Human Resource, and Rajaa Bokhari, Senior Manager, Sustainability & Social Impact, represented EFU Life at an exclusive two-day training session hosted by the Champions of Change Coalition Pakistan.

This membership reflects our belief that progress comes from continuous learning, action and creating opportunities for people to grow and lead. At EFU Life, this commitment is reflected through initiatives focused on inclusion, accessibility, DEI and leadership development, including our inclusive internship and future leaders programs.

As a member of the Coalition, we look forward to exchanging insights, sharing our experiences and turning collective learning into action as the workplace continues to evolve.

18/08/2026

Sometimes, it’s not the struggle that holds us back, it’s the fear of being judged for admitting we’re struggling.
Conversations around mental health are often shaped by stigma, societal expectations, and the fear of being misunderstood. From “men don’t cry” to hesitating to seek therapy at home or at work, the pressure to appear “fine” can make it harder to reach out for the support we need.

In this episode of WinSights podcast, mental health expert Falak Zehra, Senior Lecturer & Director, talks about breaking the stigma around mental health, creating safe spaces, recognizing when we need support, and why asking for help is never a sign of weakness.

Because sometimes, the first step towards feeling better is simply finding someone safe to talk to.
Watch full episode: https://youtu.be/rTByhQSV-3U?si=WlDEJEZJVoaZ3_0B


Address

Karachi

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+9221111338111

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