EFU Life Assurance Ltd

29/09/2026

Your heart feels it all. The pressure of everyday life, but also the joy of laughter, the calm of a quiet moment and the sense of fulfilment that comes from doing your favourite hobby.

While prolonged stress can affect heart health, making time for the things that help you relax, recharge and feel good can be part of caring for your heart and overall wellbeing.

This World Heart Day, make space for more moments that make you feel well.

Do Not Miss a Beat.

28/09/2026

From consultations to prescriptions, get 24/7 healthcare support you need without stepping out. With EFU Life WIN, medical access is always within reach.

26/09/2026

Shop more of what you love. Simply access your offer on PlanIT App, copy your promo code, and enjoy Upto 20% Discount at Mothercare (Online), Swiss Miss (Online) and Royal Wrist (Online and Karachi)

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

25/09/2026

EFU Life recently participated in the Global Shariah Conference & Awards 2026, joining industry leaders to exchange perspectives on innovation, digital transformation and the evolving landscape of Shariah-compliant financial solutions.

Mr. Azeem Iqbal Pirani, Chief Operations Officer & Executive Director, EFU Life, participated as a panelist in the discussion, “Reimagining Takaful Through Innovation, Digital Transformation and Shariah Compliance,” alongside Shumail Iqbal, Head of Takaful, TPL Insurance and Saqib Zeeshan, CEO, Pak Qatar General Takaful.

The conference brought together Shariah scholars, regulators, policymakers and industry professionals to discuss the practical application of Shariah principles across modern industries.
Forums like these encourage industry dialogue, foster collaboration and create opportunities for innovation while strengthening Shariah compliance across Pakistan’s Takaful sector.

24/09/2026

24/09/2026

EFU Life has been awarded the ‘Best Family Takaful Company’ at the inaugural Global Shariah Awards 2026 for its Window Family Takaful Operations, EFU Hemayah Takaful.

The award recognises EFU Life’s contribution to the Family Takaful segment and its commitment to providing Shariah-compliant financial protection, savings and retirement solutions to individuals, families and businesses.

The award was presented to Mr. Azeem Iqbal Pirani, Chief Operations Officer & Executive Director, EFU Life, on behalf of the Company. The achievement marks another milestone for EFU Life and reflects the collective efforts of the teams contributing to the growth and development of EFU Hemayah Takaful.

Read more: https://www.efulife.com/our-library/press-releases/efu-life-wins-best-family-takaful-company-award-at-global-shariah-awards-2026

24/09/2026

Your coffee break just got better! Avail 20% Discount at The Point (Lahore) with PRIMUS.

This offer is exclusively for clients.

Download EFU Life PlanIT App (https://bit.ly/PlanIT-App) to avail this offer.

To know more about the deals & discounts, please visit: https://bit.ly/PRIMUSLoyaltyProgram

22/09/2026

Some chapters of life aren’t the ones we choose, but they can show us just how strong we are.

For Sadaf Ali, experiencing the value of life insurance firsthand changed the way she thought about protecting her children’s future.

Today, she chooses to give them the security of a plan for tomorrow. A backup that promises hope.

Watch her story: https://youtu.be/QlAzG-VC1rs

21/09/2026

A closer look at the moments that marked the beginning of NEXUS Pro.

From engaging discussions and thought-provoking debates to collaborative learning and new perspectives, the launch brought together promising talent and experienced leaders for a day of growth and discovery.

As EFU Life invests in developing the next generation of managers, every conversation, challenge and shared insight brings us one step closer to shaping our future with purpose and impact.

21/09/2026

With the built-in mHealth app on EFU Life WIN, you can access 24/7 medical consultations, easy appointment bookings, health tracking, e-prescriptions, and exclusive discounts on labs and medicines.

Because taking care of your health should be simple, accessible, and rewarding.