Efu life bahawalnagar branch

16/05/2026

Here are some glimpses from CFO Conference 2026.

Bringing together leading voices from Pakistan’s finance and business community, the event served as a platform for insightful conversations around adaptability, resilience, and innovation in an evolving economic landscape.

As a Platinum Sponsor, EFU Life was proud to be part of the conference through engaging discussions, an interactive brand presence and audience engagement.

Mohammed Ali Ahmed, MD & CEO, EFU Life joined fellow business leaders and financial experts as a speaker at the panel discussion, “The Insight Exchange: What Attracts Serious Capital in Today’s Landscape,” sharing perspectives on the future of business and investment in Pakistan.

Under this year’s theme, “The New Playbook: Adapt | Innovate | Elevate,” the conference highlighted the importance of forward-thinking leadership in shaping the future of finance and business.

16/05/2026

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16/05/2026

28/04/2026

We are thrilled to welcome Thrive Powered by EFU Life Assurance Ltd as the Official Insurance Partner for the FIFAe National Team Open Trials! ⚽

As our athletes push their limits on the virtual pitch, Thrive is coming on board to ensure that every step taken today builds a more secure and better tomorrow for the esports commun

16/04/2026

We are proud to release the first episode of 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐚𝐫𝐬, featuring the story of 𝐊𝐚𝐧𝐰𝐚𝐥 𝐇𝐚𝐦𝐦𝐚𝐝, a woman whose journey reflects extraordinary resilience, quiet strength, and the courage to rebuild life with dignity.

Kanwal’s story is not just about what she has endured, but about how she chose to rise beyond it, to reclaim her identity and purpose. Through her determination, she stands as a reminder that strength does not always have to be loud to be powerful.

𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐚𝐫𝐬 is a series by 𝐖𝐄 𝐀𝐬𝐢𝐚, created in collaboration with Depilex Smileagain Foundation and powered by EFU Life Assurance Ltd.

Through this series, we aim to shift the narrative from what these women have endured to who they have become, individuals defined by resilience, talent, and the lives they continue to build.

We are deeply grateful to Masarrat Misbah and Depilex Smileagain Foundation team for their unwavering commitment to supporting survivors and enabling stories like Kanwal’s to be shared with the world.

𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐭𝐡𝐞 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐬𝐭 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐭𝐡𝐚𝐭 𝐫𝐢𝐬𝐞 𝐪𝐮𝐢𝐞𝐭𝐥𝐲, 𝐚𝐧𝐝 𝐬𝐭𝐚𝐲 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐟𝐨𝐫𝐞𝐯𝐞𝐫.

Watch the full conversation now: https://youtu.be/pbRUTvuxruU?si=cJ5pd6MqQlVQC4Y5

16/04/2026

We are honored to present Muhammad Azam Khan, Head of Retirement Solutions at EFU Life Assurance Ltd , as a featured speaker at Money Matters Expo 2026 🎤

Gain valuable insights into modern retirement planning and evolving financial strategies 📊

Explore the transition from Defined Benefit to Defined Contribution schemes and what it means for your future 💡

Learn from industry expertise and prepare for a secure and smarter financial tomorrow 🚀

📅 Saturday, 18 April 2026 | ⏰ 12 PM
🌐 www.moneymattersexpo.com

14/04/2026

EFU Life has been honoured with the Gold Recognition Award at the 11th Annual Employer of the Year Awards 2025, presented by the Employers' Federation of Pakistan.

This recognition speaks to something we have worked hard to build a workplace where individuals feel respected, supported, and valued. Culture of this kind is not established through policy alone; it is shaped by the people who embody it every day.

The Employers' Federation of Pakistan plays an important role in elevating workplace standards across the country, and we are proud to be recognised among organisations committed to that shared purpose.