30/09/2026
What an illuminating conversation yesterday during our webinar with Duong, founder and CEO of ImpactPro Tech®, and Nick Bilotta, fractional CFO and founder of CPA firm Bilotta & Co.
One of our favorite moments came from our own co-founder, Maya Tussing.
She challenged a common assumption that nonprofits fail because they run out of money. More often, she said, they run into trouble because of a cash crunch. A grant may be awarded, a pledge may be coming, but neither pays the bills today.
To explain liquidity, Maya used a simple example: if you need to sell your house immediately, you'll probably get less than if you had time to market it properly. The same principle applies to nonprofit finances. The key is matching today's obligations with money that's actually available today.
The takeaway? Resilience isn't just about raising more money. It's about understanding your cash needs, building appropriate reserves, and making sure your funding sources work together.
Thanks to all our attendees and their thoughtful questions!