27/04/2026
New research just published. Hawkmont Research initiates coverage on PayPal (PYPL) with a Sell rating and a $35 price target.
The branded checkout button that built PayPal into a $300 billion company is losing to Apple Pay, Google Pay, and Shop Pay.
Elon Musk just launched X Money with 600 million users. The company fired its CEO two months ago. And the stock still trades at $48 because a $6 billion buyback is holding the floor.
We break down why the decline is structural, not cyclical, and what the May 5 earnings report needs to show to change our mind.
Full report is free.
https://www.hawkmontresearch.com/post/the-button-nobody-clicks-why-paypal-s-branded-checkout-crisis-is-a-structural-problem-not-a-cyclic
Hawkmont Research | Equity Research | Digital Payments & Fintech April 22, 2026 | INITIATING COVERAGEThis report is produced independently by Hawkmont Research. No compensation was received from any company mentioned herein. All prices and market data as of April 22, 2026 unless otherwise noted. Thi...