Jiji Couch - Mortgage Adviser - East Auckland

Jiji Couch - Mortgage Adviser - East Auckland Hi, I’m Jiji, a mortgage adviser based in Howick. The views expressed and information contained on this page is general in nature and is not intended as advice.

I help busy families buy their first home, move to the next or refinance - keeping the process simple, clear and low stress. It may not be
relevant to individual circumstances and it's recommended to consult a professional adviser before making any investment, insurance or financial planning decision. Copies of my disclosure statement are available on request, free of charge. Opinions expressed on this page are of the
individual only.

We’re almost a month into the school year.Be honest - how’s it feeling?If things already feel tighter than they should, ...
27/02/2026

We’re almost a month into the school year.

Be honest - how’s it feeling?

If things already feel tighter than they should, don’t wait until December to look at it.

Sometimes a small structural tweak now makes the rest of the year feel lighter.

If refinancing makes sense, we’ll explore it.

If it doesn’t, I’ll tell you.

Either way, you’ll walk away with clarity.

If you want to start with a simple reset chat, message me “RESET” and I’ll explain how it works.

25/02/2026

Your mortgage is your biggest financial lever.

You can:
cut streaming
skip takeaways
cancel a gym membership

But the biggest lever in most households?

The mortgage.

Small changes to structure can impact:
cashflow
interest
flexibility
stress levels

That’s why I focus there first.

January felt long.February has almost disappeared.School routines are locked in.Costs are consistent.Life is busy.If the...
24/02/2026

January felt long.
February has almost disappeared.

School routines are locked in.
Costs are consistent.
Life is busy.

If the year is moving fast, it’s a good time to pause and check:

Is your mortgage still working for this version of life?

I love my co-workers.They’re loyal, always happy to see me and never ask about interest rates
22/02/2026

I love my co-workers.
They’re loyal, always happy to see me and never ask about interest rates

Our new receptionists working hard… or hardly working

18/02/2026

High income. Still tight?

I work with a lot of families who earn good money.

On paper, everything looks strong.

But surplus? Tight.

Why?

Because income grew…
but structure stayed the same.

Loan splits from years ago.
No flexibility.
No strategy.

Life got bigger.
Expenses multiplied.
The mortgage never evolved.

It’s not about earning more.

It’s about making what you already earn work properly.

The right structure can free up breathing room - without earning a dollar more.

The excitement of a new year fades fast.Now it’s:sports sign-upsafter-school activitiesmore petrolmore foodmore everythi...
17/02/2026

The excitement of a new year fades fast.

Now it’s:
sports sign-ups
after-school activities
more petrol
more food
more everything

This is the stage of life where expenses multiply quietly.

You don’t need guilt.
You don’t need to cut every coffee.

Sometimes you just need your structure to catch up with your life.

You know who I don’t work with?People who meal prep six weeks in advance,track every dollar,never impulse buy,and have c...
13/02/2026

You know who I don’t work with?

People who meal prep six weeks in advance,
track every dollar,
never impulse buy,
and have colour-coded budgets 😂

I work with:

Parents who remembered about school stationery at 9pm the night before.
Who paid $60 for a hoodie they didn’t know was “compulsory.”
Who meant to save more this month but… life.

You don’t need to become a finance robot.

You just need a structure that works with:

kids
chaos
real life

That’s what a reset is about.

Back-to-school season is when families really feel it.Because it highlights something most people don’t see:Your life ha...
12/02/2026

Back-to-school season is when families really feel it.

Because it highlights something most people don’t see:

Your life has changed a LOT…
but your mortgage probably hasn’t.

Bigger kids = bigger costs.
More activities.
More everything.

But your loan structure is still sitting there like it’s 2018.

I see this all the time.

Families aren’t failing.
Their structure just hasn’t evolved with their life.

Often it’s not about earning more —
it’s about structuring what you already have more strategically.

Small structural changes can make a surprisingly big difference over time.

Sometimes it’s not about cutting back.
It’s about a reset.

After weeks of kids at home, outings, food, “Mum I’m bored” spending… suddenly it’s:school uniformsstationeryactivity fe...
10/02/2026

After weeks of kids at home, outings, food, “Mum I’m bored” spending… suddenly it’s:
school uniforms
stationery
activity fees
donations
“we need new shoes”
And you look at your account like
…wasn’t I paid recently?? 🫠
This is the stage of life most families hit in their 40s.
You earn good money.
You’re doing all the “right” things.
But it still feels tight.
Not because you’re bad with money.
Because life with kids is EXPENSIVE.
And most mortgages are still structured for “before kids got big” life.
You don’t need to be stricter.
You probably just need a reset.

This is the time of year families start wondering why money suddenly feels tight.Not because you're bad with money.Becau...
05/02/2026

This is the time of year families start wondering why money suddenly feels tight.
Not because you're bad with money.
Because life with kids is expensive.

More on the “reset” next week 👀

04/02/2026

If you’re a busy family and feel like you should be doing better with money… but life is just chaos — you’re not alone 😅

Most of the families I work with:
• earn good money
• have a mortgage
• have kids, activities, school costs
• and still feel like they’re just treading water

They don’t need a lecture.
They don’t need a strict budget.
They don’t need to feel guilty.

They need a reset.

That’s what I do.

I help busy families hit reset on their finances and make their mortgage work for their life — not the other way around.

That usually means:
✔ reviewing how their loan is structured
✔ creating breathing room in cashflow
✔ putting simple systems in place
✔ checking in each year so they don’t drift

It’s not about being perfect with money.
It’s about feeling calm, clear, and in control again.

If this sounds like your life, send me a message with the word RESET and we’ll start with a simple chat 😊

Address

85 Picton Street, Howick
Auckland
2014

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+6493905700

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