Ice Media Web Design

Ice Media Web Design Create a website for your local/Int'l businesses for as low as N17,000/$90 and make income from your website, at the same time promoting your business...

Why Should I Have a Website? Let's look at 10 reasons why you should have a top notch website...
1. Establish A Presence

More and more people are looking for services and products on-line than ever before. Peoples' habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what. Many people research

and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net. Add your web address to your stationary, business cards and other advertisements and you'll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service. The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses!
2. More Advertising for Less Money

With a web site you can have pages of full-color advertisements that run 24 hours a day, 7 days a week! You get to present yourself and your services to your customers using many descriptive pages, images, interactive elements, etc. This tends to build peoples' trust, which in turn, makes them more likely to purchase your products and services.
3. Bolster Your Current Ad Campaign

Include your web address in your current ad campaign and people will turn to your site for more information. Gathering more information is often a first response to a well-run ad campaign. With your site address listed in your ad, you will have people coming to YOU to get that information and your services. A better return on your advertising dollar is another great reason to add a website to your marketing tool arsenal.
4. Save Time with Answers to Frequently Asked Questions Online

Do you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions online and have your customers visit these pages for a little self service. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your Frequently Asked Questions page.
5. Educate Your Customers

The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions. Include articles of interest telling your potential clients about your services. When they call you to discuss your services, half the sale is already done; you've already given them your "pitch". You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather information.
6. Get Referrals

Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a "refer a friend" link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.
7. Create a New Customer Base

Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)? With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.
8. Get Email

With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you'll be saving both.
9. Establish a Relationship with your Clients

People generally prefer to do business with people they "know." On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about. A picture or profile of you or your associates will make you more real to the client and make the client more likely to contact and communicate with you. Post some informative videos and get active with social media and you've taken the concept to a whole new level.
10. Gather Contact Information

A traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don't need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales!

WHAT'S THE DIFFERENCE BETWEEN WEB DESIGNER & WEB DEVELOPERA web designer: 1.Focuses on look and feel of a website ...
10/07/2016

WHAT'S THE DIFFERENCE BETWEEN WEB DESIGNER & WEB DEVELOPER

A web designer:

1.Focuses on look and feel of a website
2.Uses HTML, CSS, and JavaScript
3. Is competent in color scheming, graphic design, and information flow
4.Creates a great user experience
5.Is right-brained: Strong intuition, creativity, & imagination
6.Portfolio is worth more than a degree

A web developer:

1.Creates the inner workings of a website
2.Is competent in programming languages (PHP, .NET, Python, C, Ruby)
3.Develops the user interface
4.Is left-brained: logic, linear thinking, technical
5.Hands-on coding experience is required (either your own products or github)

09/07/2016

10 things all business owners should know before they have a website built.

I loved the article "10 things businesses should know before building a website" Here are top 10 with my comments added:

1. Understand what you want: Too many businesses really don't know what they want from their website . Have you researched who your online customers are? Do you know what keywords they search for? Do you know what sites they visit? Do you know why they are looking for your site? If you don't, they you don't know what you want. You want happy customers. That's what you want (and hopefully more income as a result).
2. It costs more and takes longer than you think: I can't count the number of times I've been asked how long a website takes, but every time they are shocked at the average development time. However, nearly every time we have "wait time" with a website, it has been caused by the clients' inaction (not sending in copy, not sending pictures, not signing off on part of the project, etc.) You can eliminate most of the wait time by having content, pictures, etc. ready for your developer to dump into the design.
3. A web site has several pieces: Don't cut corners. You should keep in mind the following aspects: Design - Does it look and act like my client expects?, Content - Does the site provide the information my clients are looking for?, SEO - Will clients be able to find my site once we make it live?, Future Additions - Have I adequately planned ahead so that I don't have to waste time interfacing the new features with existing ones.
4.Balance glitz and guts: A good website mainly provides the information that people are looking for and does it in a pleasing way, but content wins out every time .
5. If you build it, they won't necessarily come. If you don't have a unique value proposition you will not get any sales except from nice old Grandma Elna who bought something just to be nice. Something about your business must attract the more savvy online customers of today.
6. Avoid bit decay: The site needs maintenance. Technology is ever changing and hopefully your business is keeping up. You need a plan to update, maintain, and improve your website on a monthly, if not weekly basis. Ask yourself, "How is my target audience changing, and how can I quickly adapt to their needs?"
7.Treat the web team as professionals: You and the designer both have specific roles you must fill for your website to succeed.
8. Most people in the web industry are clueless. Just because your daughter's friend's brother built a website when he was in 4th grade, that does not qualify him as a web designer. Just because your daughter's friend's brother is a graphic designer, that does not qualify him as a web designer. Just because your daughter's friend's brother owns a pirated version of Frontpage, that does not qualify him as a web designer.9
9. You get what you pay for: In commercial transactions, the quality of goods and services increases as the prices increase, i.e., the more one pays, the better the merchandise.
10. Don't start your project by buying a CMS: A content management system is not the way to start. Ask your web designer, they probably have a better and more customized answer for your needs.

Now these are not an "all inclusive" list by any means. However, these will help you start off on the right foot. If I were to add a #11 to the list it would be:
your site built with the customer in mind. If people can't find your site because of poor SEO, or if people can't use your site because or poor navigation, or if you don't provide information that people want, your site will fail. Fail to understand your customers and you might was well give your website money away to charity where it would do some good.
This is where we come in .fb.icemediawebdesign. We know what your customers want. Pay us to design your website and get the best out of your business.

09/07/2016

What Kind of Website Is Right for You?

Today, in this super-connected Internet age, the web is the first place people turn to for quick access to the information they need. What it means to you, as a small business owner, is that your online presence needs to be more effective than ever. You might already have a website that is not doing that great or you may be a web novice making your first steps in the business. Either way, the first question you should ask yourself is ‘what kind of website is right for me?’. Every website has a different purpose and the best way to determine the purpose, is by focusing on what you’re hoping to achieve. For instance, are you trying to sell a product? Find a job? Get people to join a social cause? Each one of these different objectives will affect the very structure of your site.

Ice media webdesign offers easy and practical solutions to almost any type of business/local website.

Want a professional looking website? Then we are what you need!
08/07/2016

Want a professional looking website? Then we are what you need!

08/07/2016

Contact Ice Media Web Design today for your website development...

08/07/2016

We'll grow your traffic & help you grow your business!

Search Engine Optimization to drive organic traffic

Internet Advertising to fast track visitors

Social Media Marketing to build credibility

Analytics to measure, refine & improve it all

07/07/2016

What is the Purpose of a Website?

Different kinds of websites have different purposes depending on who the intended audience is. Some websites are geared towards selling products and other websites are geared towards providing practical information, while others are merely for entertainment. Let’s take a look at some of the different types of websites that are out there.
The Purpose of Informative / Practical Information Websites

The purpose of an information centric website is to convey specific, helpful information to a specific user/audience so that the reader learns something new or understands a topic better. These websites are geared around more actionable information and may contain “how to’s”, tips and tricks, fix and repair, guidance, support information, directions, instructions, etc.
The Purpose of Entertainment Websites

These websites showcase entertaining information for visitors. Online magazines, gossip oriented websites, celebrity news, sports coverage, movies, the arts, humorous websites, etc. These websites are designed to be easy to navigate and frequently updated in order to keep users coming back for more information. They can be made more engaging by using dynamic content, such as videos, podcasts, slideshows, etc.

07/07/2016

Why Should I Have a Website?

At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it's more important than ever to have a great website. Let's look at 10 reasons why you should have a top notch website...

1. Establish A Presence

More and more people are looking for services and products on-line than every before. Peoples' habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what.

Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net.

Add your web address to your stationary, business cards and other advertisements and you'll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service.

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you're talking about expenses!
2. More Advertising for Less Money

With a web site you can have pages of full-color advertisements that run 24 hours a day, 7 days a week! You get to present yourself and your services to your customers using many descriptive pages, images, interactive elements, etc. This tends to build peoples' trust, which in turn, makes them more likely to purchase your products and services.
3. Bolster Your Current Ad Campaign

Include your web address in your current ad campaign and people will turn to your site for more information. Gathering more information is often a first response to a well-run ad campaign. With your site address listed in your ad, you will have people coming to YOU to get that information and your services. A better return on your advertising dollar is another great reason to add a website to your marketing tool arsenal.
4. Save Time with Answers to Frequently Asked Questions Online

Do you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions online and have your customers visit these pages for a little self service. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your Frequently Asked Questions page.
5. Educate Your Customers

The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.

Include articles of interest telling your potential clients about your services. When they call you to discuss your services, half the sale is already done; you've already given them your "pitch". You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather information.

6. Get Referrals

Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a "refer a friend" link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.
7. Create a New Customer Base

Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)?

With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.
8. Get Email

With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you'll be saving both.
9. Establish a Relationship with your Clients

People generally prefer to do business with people they "know." On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.

A picture or profile of you or your associates will make you more real to the client and make the client more likely to contact and communicate with you. Post some informative videos and get active with social media and you've taken the concept to a whole new level.
10. Gather Contact Information

A traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don't need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales!

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