04/11/2021
CHOOSING A DOMAIN NAME FOR YOUR BUSINESS
What is a domain?
Your domain name is your company’s unique address on the Internet. It’s also, typically, the name people search for when looking for you online.
below are Some characteristics of a good domain name
1) Memorable
To start, your domain name should be memorable. Memorable domain names are catchy as well as easy to pronounce and spell.
2) Descriptive
Ideally, your domain name should be the name of your business. However, If your business name is too long or taken,
It’s a good idea to have a few different domain names in mind No matter which domain name you choose, it should be descriptive of your brand.
3) Maximizes SEO
Your domain name can impact your SEO, which is another reason it should be selected with care. Although your domain name can impact SEO, it shouldn’t be chosen based on the keyword that you want to rank for. This is known as an exact-match domain (EMD). Choosing an EMD could actually hurt your SEO
4) Unique
Most single-word domain names are taken, which means you might have to get creative. You could try creating your own word by combining two words (YouTube). You could also modify an existing word (Flickr), or make up a new word (Groupon). Whatever you decide to go with, try to come up with something unique.
5) Short
Remember to try and keep your domain name short. Domain names should be under 15 characters. A domain name that is too long increases the chance of visitors misspelling or mispronouncing it.
6) Doesn’t contain numbers and symbols
A domain name should also be brandable. Hyphens and numbers in a domain name don’t look or sound brandable. Instead, they seem generic.
7) Uses a common top-level domain
A top-level domain (TLD) is the suffix that appears at the end of the domain name. When selecting a top-level domain, it’s best to go with a common TLD, like .com, .org or .net.
NOTE: .biz and .us — are often associated with spam and receive less traffic.
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