9Unicorns

9Unicorns India’s leading accelerator fund from the stable of Venture catalysts.

Sector Agnostic fund for early-stage startups with a vision to create a successful business and more Indian Unicorns.

The Indian footwear market was worth $11.7 billion in 2021 and is further projected to reach $25.5 billion by the year 2...
25/11/2022

The Indian footwear market was worth $11.7 billion in 2021 and is further projected to reach $25.5 billion by the year 2028, growing at a CAGR of 11.70 percent during the period 2022 – 2028.

Today’s footwear market is driven by the rising demand for superior quality footwear, in conjunction with product innovation and premiumization. This has resulted in the introduction of modern products that are comfortable, along with being fashionable which is the essence of the D2C brand Monrow Shoes & Accessories.

Monrow Shoes & Accessories was founded in the year 2015 by Veena Ashiya, aimed to pursue her long-cherished dream of having her own brand for bold and carefree women who love fashion and cannot compromise on comfort.

Starting with a seed fund of Rs 3.5 crore, Monrow is a 40 crore turnover in just a span of 5 years and has been funded twice with the participation of investors such as LC Nueva along with existing investors such as 9 Unicorns, Let’s venture, VCats Blume Ventures. Apart from this, Propell Fund has also invested in the brand for the first time.

The brand has registered year-over-year growth of more than 2x the previous turnout in spite of the pandemic alongside a 30 percent customer retention rate. With its Tier II strategy, Monrow has become the highest generator of sales per sq. ft. in modern offline retail options like the Future group.

Monrow is present on all major marketplaces like Myntra, Flipkart, Amazon, Nykaa, Ajio, Tata CLiQ, etc. Offline presence in Centro, Reliance trends, Shoppers Stop, Sohum, etc. Retail presence in 41 stores and plan to extend to 90 stores by 2023, - Ashiya stated.

As a women-centric brand with more than 50 percent women employees, Monrow aspires to become an incubator for the most ambitious women ever.

Bengaluru-headquartered Chingari, the short video app has announced a new content monetization plan for its creators and...
23/11/2022

Bengaluru-headquartered Chingari, the short video app has announced a new content monetization plan for its creators and users. Under the aegis of this new initiative, Chingari offers three subscription plans on a Daily, Weekly, and Monthly basis for Rs 20, Rs 100, and Rs 300 respectively.

Chingari’s platform entertains more than 160 million users and witnesses videos in more than 15 languages. Chingari has more than 5 million daily active users (DAU) and 40 million monthly active users (MAU).

It is pertinent to note that under its Gari mining program, Chingari rewards its creators and users native crypto token, GARI for doing in-app activities like uploading, watching, liking, commenting, and sharing videos which can be traded on crypto exchanges and later withdrawn into the crypto wallets.



Sumit Ghosh, CEO & Co-Founder, Chingari, “Content monetization still remains a serious challenge for millions of the creators. This new subscription plan is a giant leap forward in offering an accessible solution to them to monetize content. This is another step towards the democratization of the creator economy where micro and nano-influencers from tier 2 and tier 3 cities of India can also monetize their content at a minimal cost. Moreover, the users whom all the major platforms have completely ignored are also getting rewarded in real cash for using the Chingari app. We are proud that Chingari is the only app to empower its creators and users at this massive scale.”

India’s leading Revenue Based Financing platform, Klub, announced its partnership with Shiprocket India's leading e-comm...
22/11/2022

India’s leading Revenue Based Financing platform, Klub, announced its partnership with Shiprocket India's leading e-commerce enablement platform. Through this partnership, merchants on the Shiprocket platform will get access to a cohort of capital products that Klub offers which can go up to INR 30 crores for a tenure of up to 24 months for brands across every stage of growth.

Commenting on the partnership, Vishesh Khurana, Co-Founder at Shiprocket, said, “Shiprocket’s mission is to empower and help small and medium scale enterprises of real Bharat so that they can grow their businesses and flourish without any hassle.

Our collaboration with Klub will further enhance our vision to help SMEs and MSMEs merchants and will support our new & existing seller base with flexible working capital which will not only help them with funds and customized financial options but will also increase their reliability and trust in the brand.

Sudharsan Venkatakrishnan, Vice President, Klub, said, “Our mission at Klub is to provide effortless funding to India’s loved brands. With Shiprocket and Klub working in tandem, our platform aims to disburse INR 50 crores to Shiprocket merchants in the next 3 months. We are excited to add another marquee partnership cementing our position as the largest embedded platform for digital merchants.”


In a comparison of Quarter 2 & Quarter 3, we can see that the numbers of deals, as well as value, declined from 431 to 3...
05/10/2022

In a comparison of Quarter 2 & Quarter 3, we can see that the numbers of deals, as well as value, declined from 431 to 366 and from a whopping $7.86 billion to $2.89 billion respectively. Reasons for this downward trend: lack of larger rounds and a sharp decline in growth stage deals.

Indian startups continued to experience funding at the same clip for the past three months. While some managed to close big rounds, the overall investment in homegrown startups stayed below $1 billion in September, more or less similar to July and August.

ALYF, founded by Saurabh Vohara and Karan Chandiok, announced a fund raise of $1.5 million in seed round led by 9Unicorn...
21/09/2022

ALYF, founded by Saurabh Vohara and Karan Chandiok, announced a fund raise of $1.5 million in seed round led by 9Unicorns and Venture Catalysts. The start-up will use the funds for business expansion, brand marketing and enhancing technology to democratize the space.

 ALYF said it plans to use the funds for its business expansion, brand marketing and technology enhancement.  

The platform offers a smart ownership model where a property can be acquired individually or by a maximum of 8 owners (12% each). In return, each smart owner gets 44 days for self-use and has the option to put it on rent to third parties.

 Currently, ALYF has a mandate of 10+ properties across Lonavala, Goa, and Alibaug. It is targeting sales of ₹100Crore in the next 12 months.

 It is India's first technology-enabled marketplace that makes holiday home ownership: accessible, enjoyable, and hassle-free.

 Saurabh Vohara, Founder and CEO of ALYF said, "The pandemic was an eye-opener for all of us. Confined to our city homes with little space to thrive, most of us wished we had a holiday home. Some need a quiet place to work, and some need enough space for their children to run and family members to co-exist while creating memories. Our research shows that 78% of individuals earning upwards of INR 30Lacs annually aspire to own a holiday home. As per our estimates, the current market size in India is $3 billion and has the potential to grow to $15 Billion in the next three years, if the hassles around ownership and management can be addressed smartly”

                                         

EIR is a short term (typically 6-12 month) position where an entrepreneur (or sometimes executive) is hosted by a Ventur...
19/09/2022

EIR is a short term (typically 6-12 month) position where an entrepreneur (or sometimes executive) is hosted by a Venture Capital fund as they explore and develop their next adventure. Some entrepreneurs have a company already in mind and need 6-12 months to build out the business plan, find the team, and raise a seed round. Others are looking for the right position at the right early-late-stage company to join.

Follow us to learn new terms related to the start-up world!

With this partnership, G.O.A.T Brand Labs aims to leverage Shopper Stop's Omni-channel presence and help its acquired D2...
17/09/2022

With this partnership, G.O.A.T Brand Labs aims to leverage Shopper Stop's Omni-channel presence and help its acquired D2C lifestyle brands scale and grow.

Shoppers Stop operates 90 department stores in 48 cities; the company also operates premium home concept stores (10 stores), 130 specialty beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia and 23 Airport doors.

In June, Goat Brand Labs had raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator; new investors who invested in this Series A1 round include: 9 Unicorns, Winter Capital, Venture Catalysts, Vivriti Capital and Oxyzo.

Venu Nair, MD & CEO at Shoppers Stop said, “This strategic partnership with G.O.A.T Brand Labs is in line with our brand purpose of fulfilling the lifestyle choices of our customers. G.O.A.T brands have a unique set of D2C brands that will appeal to a younger audience and help us, onboard new customers.”

The amount of money one has available to invest in the first venture capital round. Dry powder is a slang term referring...
09/09/2022

The amount of money one has available to invest in the first venture capital round.
Dry powder is a slang term referring to marketable securities that are highly liquid and considered cash-like. Dry powder can also refer to cash reserves kept on hand by a company, venture capital firm or individual to cover future obligations, purchase assets or make acquisitions.

Online pharmacy startup Tata 1mg has become the country’s 107th unicorn after raising close to $40 Mn in a funding round...
08/09/2022

Online pharmacy startup Tata 1mg has become the country’s 107th unicorn after raising close to $40 Mn in a funding round led by Tata Digital.

Tata 1mg is the fifth Indian healthtech startup after PharmEasy, Innovaccer, Curefit, and Pristyn Care to enter the coveted unicorn club. The other participants in the round were KWE Beteiligungen AG, HBM Healthcare Investments, among others.

Tata Digital infused around $32 Mn in the latest round in exchange for 24,711 equity shares of Tata 1mg.

Tata 1mg was founded in 2015 by Prashant Tandon, Gaurav Aggarwal and Vikas Chauhan. The platform was launched to offer medicine delivery, health and wellness products, diagnostics services along with doctor consultancy.

Caption :The best startups have traction, which means that their customers are actually buying or using their products. ...
08/09/2022

Caption :
The best startups have traction, which means that their customers are actually buying or using their products. Good traction means a steady flow of new customers and positive response to your company.
Follow us to learn new terms related to the startup world!

Revenue-based Bangalore financing platform, Klub - announced the final close of its Aceler8 fund that will invest INR 20...
07/09/2022

Revenue-based Bangalore financing platform, Klub - announced the final close of its Aceler8 fund that will invest INR 200 Cr in consumer and SaaS businesses.
The category II Alternative Investment Fund (AIF) will primarily be deployed to expand Klub’s investments in small businesses and unicorns over the next six months.
The fund has already disbursed 30% of its total value and is on the lookout for more investments in the next few months.

Anurakt Jain said that Klub invests anywhere between INR 50 Lakh to INR 30 Cr for a tenure of 1-24 months.

The fund claims to have so far made 37 investments including in brands such as BluSmart, Ben Franklin, Bewakoof, Furlenco, SMOOR Chocolates, among others.
The fund is targeting about 50-55 investments over the next six months.
and offers financing options to digital brands and small and medium enterprises (SMEs) with recurring revenue.

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