Peila is a non-profit organization based in Tel-Aviv-Jaffa offering an innovative approach to the production and exhibition of art. Peila’s agenda is based on interaction with the local communities and other non profits in Tel Aviv and Jaffa along with similar organizations around the world. Peila operates, side-by-side, a residency program allowing cultural operators (artists, curators, designers
etc) both local and from around the world; to relate to the fascinating and controversial Israeli reality from a first hand experience. Peila’s structure allows a focus on a variety of social groups, focusing on those living in areas of conflict: political, social, religious or economic. Peila will produce activities for these communities in which the point of departure is: “Art as a means of communication” by physically involving them in hands-on experiences of art and culture making and art exhibiting. In 2012 Peila will launch its new 6000sqf work space in the heart of the Jaffa flee market. This is a part of along term collaboration between Peila and the Tel Aviv Jaffa Municipality. Peila is activating by Sari Golan Sarig and Gaby Ron:
Sari Golan Sarig was born in Kibbutz Urim, 1982. She is a curator and an artist, currently based in Tel-Aviv. During the last two years, Sari was the chief curator and artistic director of Rosenfeld Gallery, Tel Aviv. Prior to that, she taught art and art history in schools and in the business sector. In 2008 she worked as production and curatorial assistant at the Center for Contemporary Art (CCA) Tel Aviv. Sari also worked as an independent curator in several alternative venues in Israel, such as "The Congress 17" held in 2007 in a semi-deserted, semi-occupied residential building in the southern part of Tel Aviv, and the exhibition "The Large Plot" held in Jaffa in 2008, addressing the deeply-rooted discrimination in the socio-cultural perception between Tel Aviv and Jaffa. In 2006, Sari graduated the honors program of the Hamidrasha School of Art summa cm llaude and has since published several articles, among them: "Meta-Presence - Feminism and Gender in Israeli Art – Two Curatorial Case Studies," at The Midrasha 10, "Feminism and Israeli Art" issue, 2007. Gaby Ron was born in 1982 in Tel-Aviv, Israel. Gaby Ron is a curator and photographer. Currently based in Tel-Aviv Gaby works on various project with establishments from around the world. Recently graduated from Creative Practice for Narrative Environments MA in Central Saint Martins College of Art and Design in London, her work is currently focused on her thesis project titled Art Residencies in Areas of Conflict. Gaby has lead, curated and researched for projects that combine interdisciplinary practical work experience with academic studies. Gaby has also collaborated on conferences such as Creativity Now with Tokion Magazine as well as acted as curator and producer for a unique round table event in the Innovation Center in London. Among the establishments and alternative venues Gaby has worked with are- Issue Project Room Art Space and 3rd Ward Gallery in Brooklyn NY, ABC No Rio Gallery in downtown Manhattan, Visiting Arts Organization and the South Bank Art Center in London, The Townhouse Gallery in Cairo and the Artists House Gallery in Tel Aviv.
جميعة "پعيلاه" ي مؤسسة غير ربحية تقدم نموذجا حديثا للجمع بين الفن والمجتمع من خلال تفعيل برنامج "مكوث فنان"، وهو نشاط إبداعي يتم مع جمهور متنوع يقوم على أساس تقديم عروض فنية في تل-أبيب يافا. يسعى النشاط الفني والاجتماعي الذي تقوم به جمعية "پعيلاه" إلى التفاعل مع محيطها من خلال تشخيص حاجات الجمهور وخصائصه الثقافية. تتخذ الجمعية من مركز عميعاد في يافا مقرا لها، وتسعى لتحويله الى قاعة جماهيرية تنظم الورشات، والمحاضرات، والمعارض وبرنامج "مكوث فنان"، بهدف تعزيز العلاقات بين الثقافة، السياحة، الفن والجمهور في تل-ابيب يافا وضواحيها. يدمج هذا النموذج بين النشاط الاجتماعي، والفني والجماهيري، من خلال فعاليات مثل: تفعيل قاعة العرض، برنامج لتبادل الفنانين والقيِّمين على المعارض، تعاون مع جمعيات غير ربحية أخرى ناشطة في المنطقة، العمل مع طلاب جامعيين، وتمويل مشاريع تجمع بين القطاعين الخاص والعام وبين القطاع الفني الثقافي. كل ذلك بهدف تطوير تل-ابيب يافا من الناحية الاجتماعية والثقافية، وتعزيز علاقتها بالضواحي وبدول أخرى، سعيًا لتشجيع السياحة الإبداعية في المنطقة وتقوية العلاقات الثقافية والاجتماعية بين إسرائيل والعالم. في عام 2012 افتتحت جمعية "پعيلاه" مقرها الجديد في بناية مركز عميعاد في مقر مساحته 750 مترا مربعا في وسط سوق العتق في يافا، كجزء من التعاون الطويل الأمد بينها وبين بلدية تل-أبيب يافا.
