Being in the junction of the East and the West, Hong Kong stands tall in the world as a leading global financial center, taking pride in our economic success and wealth. However, living in such money-wise society, cultural identity is what Hong Kongers seldom talk about. OUR VISION
As a group of young local entrepreneurs, we give a firm NO to the question. Being in this city for more than a decad
e, we are confident to say that Hong Kong has unique traditions and a thriving pop culture. From Milk Tea to Shiu Mai, from memes to MK pop. Hong Kong is where East blends with the West and old merges with new. The culture here is vibrant and profound, so, the problem is---- how to make people aware of our cultural uniqueness? OUR MISSION
And this, is where POPUP comes into play. Through our creatively designed street-wear that carries local uniqueness to its finest details, we aim to make pop-culture wearable and fashionable. At the same time, traditional elements are being incorporated to remind us of our cultural roots. So, dress up, style up and POPUP with us right now!
