31/07/2026
Reformation has spent 17 years proving something the fashion industry said couldn't be done: that style and sustainability do not have to be at odds.
And the numbers back it up. 20 consecutive quarters of double-digit growth. More than one million active customers who keep coming back, season after season, because
never once asked them to compromise.
That is what purpose built to last looks like.
Congratulations to Hali Borenstein and the entire Ref team on building the largest sustainable womenswear brand on the planet. That commitment was driven by refusing to play by the rules of the past. And they did it in style.
The next generation of founders is watching. Welcome to the , Reformation