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ALFOB

ALFOB is the official association representing licensed foreign exchange bureau owners across The Gambia.

We educate the public on safe and legitimate forex and work alongside the CBG to build a stronger and more transparent financial sector.

27/08/2026

Behind Every Currency Transaction Is a Connection.

Foreign exchange is more than buying and selling currencies.

It connects families, businesses, travellers and communities across borders.

For The Gambia, where international money movement plays an important role in everyday economic activity, the foreign exchange industry is part of a much bigger story connecting The Gambia to the rest of the world.

At ALFOB, we believe a strong forex industry is built on professionalism, responsible business practices, collaboration and trust.

Building a stronger industry. Connecting communities. Supporting The Gambia.

25/08/2026

WHY DOES THE VALUE OF A CURRENCY MATTER?

When you exchange money, the value of one currency compared with another determines how much you receive.

But currency values don’t stay the same forever.

They can be influenced by factors such as:

Economic conditions
Demand and supply for foreign currency
Interest rates and monetary policy
International trade
Money flowing into and out of a country

This is why understanding foreign exchange is important especially for people who travel, send or receive money internationally, or run businesses that deal with foreign currencies.

The more you understand, the better informed your decisions can be.

What forex topic would you like ALFOB to explain next?

21/08/2026

BEFORE YOU EXCHANGE, ASK THESE 3 QUESTIONS

Exchanging foreign currency? Take a moment to understand your transaction.

1) What is today’s exchange rate?
Make sure you understand the rate being applied.

2) How much will I receive?
Ask for the exact amount you will receive before completing the transaction.

3) Is there anything else I need to know?
If you are unsure about anything, simply ask.

Your money matters. Know. Ask. Understand. Then Exchange.

What is the ONE question you always ask before exchanging money?

18/08/2026

Why does the exchange rate change from day to day?

Have you ever noticed that the exchange rate for a currency can be different today than it was yesterday?

Exchange rates can be influenced by many factors, including:

Global economic conditions
Demand and supply for foreign currency
Monetary and interest-rate policies
Imports, exports and international trade
Remittance and foreign-currency flows

This is why exchange rates can move over time.

ALFOB believes that understanding the market helps customers make informed decisions.

Before you exchange, always check the current rate with a licensed forex bureau.

14/08/2026

DID YOU KNOW?

Foreign exchange is more than just the rate you see on a currency board.

The strength and stability of a country’s foreign exchange market are influenced by many factors including foreign currency inflows, international reserves, imports, exports, remittances, monetary policy and global market conditions.

For The Gambia, this matters because foreign currency supports businesses, international trade, travel, education, family remittances and many other areas of our economy.

That is why a well-regulated, transparent and professional forex sector matters.

At ALFOB, we believe that informed customers and responsible forex operators contribute to a stronger financial system.

Know your market. Use licensed channels. Make informed decisions.

12/08/2026

AFRICA’S CURRENCY MARKETS: WHAT JULY TOLD US

African currencies experienced mixed movements against the U.S. dollar in July 2026, highlighting how quickly foreign exchange markets can change.

Botswana’s p**a was Africa’s strongest-performing currency, gaining 3.18% against the dollar.

The West African CFA franc also strengthened, appreciating by 0.96% during the month.

The Nigerian naira gained 0.58%, while Ghana’s cedi declined by 3.18%.

What does this mean for us?

Currency movements can affect the cost of imports, international payments, remittances and businesses that depend on foreign currency.

The takeaway: Exchange rates are constantly influenced by economic conditions, monetary policy, trade and global market developments. Staying informed helps businesses and consumers make better financial decisions.

At ALFOB, we remain committed to promoting awareness, professionalism and responsible foreign exchange practices in The Gambia.

Stay informed. Exchange responsibly.

11/08/2026

A good exchange is more than just looking at the number on the board.

Before exchanging your money, take a moment to understand the transaction.

Here are 4 simple things every customer should do:

✅ Check the displayed exchange rate
✅ Ask if there are any applicable fees or charges
✅ Count your money before leaving the counter
✅ Always collect your receipt

Transparency protects both the customer and the bureau.

At ALFOB, we believe an informed customer is a protected customer.

Choose licensed. Choose transparency. Choose professionalism. 🇬🇲

05/08/2026

ALFOB MEMBER SPOTLIGHT

This week, we are proud to feature AS&F Financial Services and Bureau De Change Ltd, a trusted member of the Association of Licensed Foreign Exchange Bureau Owners (ALFOB).

Head Office: Serrekunda, Bambo
Years in Business: 7 Years
Branches: 14 Across The Gambia

For the past seven years, AS&F Financial Services and Bureau De Change Ltd has built a strong reputation for delivering foreign exchange services with professionalism, humility, and efficiency. Their dedicated team is committed to ensuring every customer receives prompt, reliable, and respectful service while providing quick and secure access to their funds.

At the heart of their success is a customer-first approach—serving every client with integrity and making each transaction as smooth and convenient as possible.

What does being an ALFOB member mean to AS&F?

“It means a lot to us. Having an association that works tirelessly to protect and defend the interests of its members while providing valuable ideas and guidance helps us continue improving our business and serving our customers more efficiently.”

This week’s spotlight also features Mrs. Assiatou Jallow, Chief Executive Officer of AS&F Financial Services and Bureau De Change Ltd, whose leadership continues to contribute to the growth and professionalism of the foreign exchange industry in The Gambia.

ALFOB is proud to celebrate members like AS&F who uphold the values of excellence, trust, and compliance while strengthening the country’s licensed foreign exchange sector.

04/08/2026

Five Questions to Ask Before Exchanging Money

Before completing any foreign exchange transaction, ask yourself these five simple questions:

✔ Is this bureau licensed?
✔ Are today’s exchange rates clearly displayed?
✔ Will I receive an official receipt?
✔ Is the transaction being carried out professionally?
✔ Do I know exactly how much I will receive?

Being an informed customer helps protect you from fraud and ensures a smooth transaction every time.

At ALFOB, we believe financial literacy empowers communities.

Know before you exchange.

03/08/2026

Trust Matters When Exchanging Money

Every day, thousands of Gambians exchange foreign currency to support their families, businesses, education, and travel.

When choosing where to exchange your money, trust should always come first.

Licensed forex bureaus provide:
✅ Transparent exchange rates
✅ Secure and regulated transactions
✅ Professional customer service
✅ Official transaction receipts
✅ Compliance with the Central Bank of The Gambia

Choosing a licensed bureau protects both your money and your peace of mind.

At ALFOB, we are committed to promoting professionalism, integrity, and public confidence in The Gambia’s foreign exchange sector.

Choose licensed. Choose trusted.

Address

Sonko Jileng Building
Banjul
220

Telephone

+2203910605

Website

facebook.com

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