26/04/2020
PNIC Knowledge-Sharing Series 2
Background
During our last session, there was a expert advise that members with businesses continue to invest in digital marketing since there is a lot of online traffic especially during the lockdown period. The idea is to imprint products or services on the minds of consumers while they troop to digital platforms.
Topic: Online Marketing in a Pandemic Period
Date: Sunday, April 26, 2020
Time: 7:00pm- 8:30pm
Facilitators
•Joshua Borlu, Enterprise Presales Engineer, Infobib
•John Tandoh, Bus. Dev. Mgr, Royaltech
• Nana Adu Twum Barimah, Senior Programmer, Digital Innova
Webinar Outline
•What is digital marketing?
•Why should we focus on digital marketing?
•Understanding Search Marketing including:
~Google Ads
~Google My Business
~SEO
•Understanding Display Advertising
~Contextual
~Targeted
~Remarketing/Retargeting
•What is Content Marketing?
•Understanding Social Media Marketing
•Understanding Lead Generation and Email Marketing
•Video Marketing
•Responsive Mobile Design
•Understanding Google Analytics
Meeting link will be shared one hour before the call. Members are allowed to invite 3rd parties who are interested in joining PNIC in future to join.
All are encouraged to join in to help in educating and get educated.
Thank you,
PNIC
Rules of Zoom Call
•We encourage all to turn on video
• You can dial in 10mins to time for exchange of pleasantries.
• Mute yourself if you are not speaking
• Raise your hand, then Introduce yourself anytime you have to speak
• Avoid interruption of third parties
• Let’s follow instructions of IT instructor/
• Avoid clothing or backgrounds that can disrupt other participants