SHYNE

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SHYNE GROOMING PRODUCTS FOR TEXTURED HAIR, REIMAGINED.

28/09/2026

One side styled. One side untouched.

The difference a good curl cream makes 😮‍💨

Defined, hydrated and finished with SHYNE Curl Defining Cream.

Get your now!

27/09/2026

Defined curls in seconds

Turns out the fix wasn’t more product, it was the right one.

SHYNE Curl Defining Cream: apply through damp hair, work it through your curls, then air dry or diffuse.

More definition, more moisture, less frizz.

26/09/2026

Ever had that dream where you’re falling from somewhere?

Apparently, that happens when you skip hydration when styling your curls… ➰

Don’t leave your curls without it. Shope SHYNE Curl Defining Cream.

16/09/2026

For the new faces here 👋🏿

I’m Alv, founder of SHYNE.

I started SHYNE back in 2018 while I was at university, after struggling to find grooming products for my textured hair.

What started with around £100 as a side hustle selling silky durags (the OG’s will remember ShyneDurags) has gradually turned into something much bigger than I ever expected.

It took us five years to formulate, test and launch our first styling product. Now, two years after launching it, we’ve picked up a few awards along the way, and it’s insane to believe how much we’ve grown. From a single SKU to a full haircare range on the way.

And we’re still only getting started.

Thank you to everyone who’s been part of the journey so far🫶🏿

The process continues.

We’re FINALISTS at the Pure Beauty Awards! 🥳🏆We would really appreciate your vote!Our SHYNE Hair & Beard Oil has been no...
29/08/2026

We’re FINALISTS at the Pure Beauty Awards! 🥳🏆

We would really appreciate your vote!

Our SHYNE Hair & Beard Oil has been nominated in the Best Hair Prep or Styling Product category.

Vote using the link in our bio!

Thank you SO much 💎🫶🏿

26/08/2026

Curl definition made easy with SHYNE 💎🫶🏿

Define, moisturise and enhance your natural curls with ease.

Shop now at weareshyne.com

26/05/2026

One product. Hydration. Curl definition + shine. 👌🏿

SHYNE Curl Cream — formulated to enhance curls, waves & coils.

Get yours now @ weareshyne.com

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