09/06/2026
Over the years a number of financial advisers have reached out to us.
Not cold approaches. Not CVs.
Something more specific than that.
They'd read something we'd written. A post. An idea. And something in it had described their working life more accurately than they'd been able to describe it themselves.
The conversations follow a similar pattern.
They're good at their job. Genuinely good. They care about the people they work with. They think carefully. They lose sleep over the right things.
But the firm measures none of that.
What gets measured is new assets introduced. Retention rates. Revenue per client. Conversion from prospect to customer.
Not once has anyone sat down with them and asked: did that client leave the meeting actually understanding something they didn't understand before?
That question doesn't exist on any report.
So they find themselves spending more time on the things that score well and less time on the things that matter. Not through any conscious decision. Just through the slow gravitational pull of how performance is defined.
They reach out to us because something we wrote suggested we'd noticed.
We have.
We don't have spaces for them. That's not what we're building.
But the fact that they're looking tells you something important about what the industry is quietly doing to the people inside it.