Hahnbeck

21/09/2026

Hahnbeck is pleased to announce the sale of My Life In A Book to Penguin Random House.

Exiting to a global strategic buyer is a fantastic outcome for a founder-owned business.

My Life In A Book software enables users to preserve the life stories of their loved ones in beautifully-produced personalised books. The business was a perfect fit for Penquin Random House's Wonderbly division. It will continue to bring joy to many more users in the coming years, as part of Wonderbly.

Congratulations to our client and to Penguin Random House on this great deal.

https://www.hahnbeck.com/blog/hahnbeck-announces-the-sale-of-my-life-in-a-book-to-wonderbly-a-penguin-random-house-company

20/04/2026

Hahnbeck is pleased to announce the successful acquisition of a superb consumer product business in the baby category by its client, Youth Products International.

Babyfeel is a long-established brand with outstanding management, leading products and a good mix of consumables and durables. Hahnbeck identified the opportunity (a very close fit with our client’s requirements), negotiated a complex deal and provided extensive support throughout due diligence, right up to closing.

Hahnbeck is pleased to announce the successful closing of an acquisition in the baby products category by its client, Youth Products International, based in Minnesota.

13/02/2026

Hahnbeck's latest analysis shows which private equity firms have been actively acquiring in health & wellness CPG over the past few years.

With a bonus section on strategic buyers in this space at the bottom of the article!

Private equity firms continue to show strong interest in consumer health and wellness brands globally. In this post, we highlight some of the most acquisitive PE firms in the health & wellness sector, with a particular focus on majority buyouts and control investments rather than minority st

25/07/2025

Who are the most acquisitive private equity firms in the vitamins, minerals and supplements (VMS) space?

Hahnbeck's latest analysis reveals the key investors in this category.

https://www.hahnbeck.com/blog/private-equity-acquirers-in-vitamins-supplements

19/12/2024

The results of GW Hahnbeck's consumer private equity survey are in. How do PE investors feel about e-commerce and retail going into 2025? Where will valuations land? In which product categories will investors be most active? Here are the results:

https://www.hahnbeck.com/blog/private-equity-survey-consumer-product-brand-investment-2024-25

27/11/2024

People say that profitability is key to valuation for DTC brands. But is it?

How much value does a retail channel add?

The data reveals some interesting insights here.

DTC brand valuation discussions in 2024 often focus on factors such as the importance of profitability over revenue growth and the presence of a strong retail channel . But how much of an impact do these factors really have? With relatively few private market DTC transactions taking place over th

22/11/2024

Hahnbeck is pleased to announce the sale of health & wellness brand Medi Grade in a successful cross-border transaction.

Congratulations to both buyer and sellers on this great deal.

Hahnbeck is pleased to announce the sale of health & wellness brand Medi Grade to a strategic acquirer in a cross-border transaction.

14/11/2024

Public market comps are usually meaningless for fast-growing private DTC & retail brands.

Using Nike as a comparator to your footwear brand doesn’t make sense. Nor does Allbirds. Nor does the Consumer Discretionary sector.

There is a better way.

Hahnbeck’s dataset is unique in that it contains not only the publicly traded CPG companies, but additional data such as their sales channels, the product categories they operate in and which brands they own

27/06/2024

Who are the key private equity players in beauty? Our latest article covers the entire beauty products sector, excluding skin care (which was the subject of our last analysis)

Beauty remains a key area of interest for private equity firms globally. This post will highlight some of the most acquisitive PE firms in beauty worldwide, with a focus on control investments and buyouts rather than minority investments and growth capital. While there is significant overlap b

17/04/2024

Hahnbeck is pleased to announce the sale of VC-backed personal care DTC brand Roam to a strategic acquirer.

Roam is an impressive omnichannel challenger brand in the sexual wellness space, founded by former L'Oreal executives. Hahnbeck ran a wide process which culminated in the acquisition by a strategic buyer from within our network.

Hahnbeck is pleased to announce the sale of next-generation sexual wellness brand Roam to a UK-based strategic acquirer.