21/08/2026
The gig economy was around long before COVID but it really took off post-pandemic as many companies realised they didn't necessary need to have their employees on site or even in the same country. This revelation proved particularly beneficial for SMEs who found they could now hire a highly skilled international resource on a contract basis, as and when needed, often at less than it would cost to employ the same skills locally.
Because of the nature of freelancing producing accurate numbers of people engaged in the gig economy is near impossible. The World Bank estimates the global online gig workforce to be between 154 million and 435 million people, depending on definition. Numbers may well be much higher.
Tracking of businesses that employ international or cross-border freelancers in the UK is similarly non existent. However, official data does shows that roughly 25% to 50% of the UK's 5.7 million plus small and medium-sized enterprises actively make use of freelancers and flexible contractors to tap into global remote talent pools.
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