31/08/2026
The Bosses United Congress Cup brought together SME business owners from Singapore, Malaysia, Thailand, South Korea and Japan for a shared celebration of competition and community. Different nationalities, one shared passion: football 🏆⚽.
As title sponsor of the Bosses United Congress Cup, we didn't want to just watch from the sidelines. So this time, we brought our own teams to the field from across Ant International: WorldFirst, ANEXT, Bettr, and Alipay+ Legal & Compliance, lacing up alongside the bosses we're proud to support.
Because the truth is, we're just as mad about football as they are. On the pitch and off it, we share the same vision. (Fun fact: WorldFirst has won the Ant International football tournament two years running!)
It comes down to a simple belief: ambition, discipline and teamwork turn potential into victory, whether on a pitch or in a company. The Congress Cup felt like a natural extension of that spirit, just with SME bosses on the field this time.
By closing ceremony, that spirit filled the room. Congratulations to Bosses United Malaysia on the win, and to every Bosses United team that competed. SMEs make up the vast majority of businesses across Asia. When they thrive, so do the communities around them. That's a vision WorldFirst proudly shares with Bosses United.
Looking forward to more collaborations, and onto Congress Cup 2027!