Wiig

A toning treatment for blondes

03/03/2026

All hair. All colours. Zero tone.
Wiig Nourish repairs from the inside out with bonding technology and moisture-leaving hair smooth, shiny, and lightweight.
No extra steps. Just 3 minutes in your usual routine.

28/02/2026

Our original hero product has a new name ✨

Blonde/Ash is now Wiig Blonde — because it neutralises brass without making hair ash. Same formula. Better name.

23/02/2026

Goldie is finally here ✨Created for warm blondes who love a soft, golden shimmer that brightens even the gloomiest days. This beautiful champagne-gold toner adds radiant warmth from the very first use, bringing life and luminosity back to your blonde.

18/02/2026

Nourish delivers strength and smoothness without toning. The perfect in-between for Goldie or Blonde days when you want to treat not tone.
Lightweight. Powerful. Essential.

16/02/2026

Wiig blonde counteracts unwanted yellow tones in blonde hair. Without being ashy and flat like most silver shampoos, blonde keeps the hair bright and the colour clean.

15/02/2026

Goldie is here!!! For all of the blondes that like it warm this one’s for you. A lovely champagne, golden blonde you will be obsessed with.

12/02/2026

You’ve been asking. We’ve been listening. Creating.

10/09/2025

Elevate your bathroom. Wiig.

14/07/2025

A proud founder. 🤍

Address

London
London

Website

http://wiig.co/

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