FS Kidz, London (2026)

28/07/2022

Joseph Michelli who is an expert in creating memorable customer experiences has a vast range of enviable experiences up his sleeve over a long period of 33 years. From helping an obscure fish market in Seattle become a famous attraction for buyers worldwide, to working with Ritz Carlton Hotel and Mercedes Benz -- he has done it all, and more. Read more to learn about a variety of topics including why leaders need to prioritise self care, and tips for engaging team members and customers while becoming a better leader throughout COVID-19.

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Interview with The Michelli Experience's CEO, Joseph Michelli, on creating digital-first customer experiences in times of pandemics.

23/05/2022

💯8 Steps to Foster a Successful Product Development - Karim Khattar, CEO at Eqwal and Money

In highly regulated industries, you often must validate as many assumptions as possible before you start building and deploying a product when there’s not much room for error.

📈But how do you ensure a product can secure the longevity of business without testing? What are the trends that will impact your customers?

Read the full story:

The right product can launch a business but it takes a series of careful steps and planning to ensure a product can secure the longevity of business. How far should businesses go towards testing a product? What are the margins of failure allowed?

20/05/2022

💯8 Steps to Foster a Successful Product Development - Karim Khattar, CEO at Eqwal and Money

⁉️In highly regulated industries, you often must validate as many assumptions as possible before you start building and deploying a product when there’s not much room for error.

📈But how do you ensure a product can secure the longevity of business without testing? What are the trends that will impact your customers?

Read the full story:

The right product can launch a business but it takes a series of careful steps and planning to ensure a product can secure the longevity of business. How far should businesses go towards testing a product? What are the margins of failure allowed?

31/08/2021

3 Steps to Building an Effective Customer Journey with Maciej Turek, Performance Marketer

⛔️ Brands can’t get away with picking their favorite channel and messaging strategy while ignoring all others.

🎯 There aren’t any easy solutions. It’s about asking the right questions, setting the right success measures, and remembering to keep the whole project orientated towards the customers’ needs.

Read the full interview:

Interview with Maciej Turek, Head of Performance Marketing at Bunq on how marketers can focus on building a thriving customer journey at scale.

27/08/2021

🚀 The Power of Connecting Multi-Channel Marketing Experiences with Taxfix in English’s Head of Marketing, Michael Korkia

👀 You can’t afford to have people with a narrow view of marketing. Look for T-shaped profiles who are specialized in one area and understand how their work connects with other activities.

💡 Innovative marketers need to have an experimental mindset. There are no silver bullets – you need to experiment and figure out what works for you.

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Interview with Michael Korkia, Taxfix's Head of Marketing on how to power rapid growth by building connected customer experiences across different channels.

13/07/2021

🚀 On a Mission To Become Latin America’s First Cross-Border Digital Bank, with Amparo Nalvarte García, B89’s Founder

🎯 Trust is at the heart of banking. If consumers have the slightest mistrust of you, they’ll go elsewhere.

💰 We’re putting innovation and cutting-edge technology together to create the perfect banking solution and provide transparent and safe digital-first financial services, accessible from anywhere.

Read the full interview:

Interview with Amparo Nalvarte García, B89's Founder on how B89 is transforming digital banking for Hispanic Americans around the world.

07/07/2021

🎯 Why You Need to Rely on Data for Informed Marketing Decisions with Emma Farnhill, Former Head of Marketing at Wombat

💡 We tend to trust our instincts for making marketing decisions. It may be natural, but it’s not rational. Rely on a data-driven approach and data analytics to improve your efforts.

📈 Companies committed to turning data into action are transforming their businesses more effectively than ever before.

Interview with Emma Farnhill, an aspiring marketing leader on enabling collaboration between product and marketing based on facts.

07/06/2021

👣 The journey from CRM to creating valuable products for users with Simona Manole, Product Manager

💬 Communication is a huge factor in the future success of any product, particularly in these early stages.

✅ Always test assumptions and communicate them with users to be sure you are focused on the right things.

Read the full story here:

Interview with Simona Manole, Product Manager, on how integrating CRM data into marketing strategies can lead to building better products.

07/05/2021

🏦 The Power of Hyper-Personalised Messaging With Movable Ink’s Director of Strategy, Jacqueline Mattia

📊 "Segmentation works better than a generic approach, but it’s still a long way from being truly personalised content."

👩‍💻 "Digital self-service is only going to become more sophisticated and prevalent."

Read Jacqueline's full story here:

Digital self-service solutions have always been an important goal for consumer services but the COVID-19 pandemic has made it even more crucial to offer customers online self-service options. Along with this comes a requirement for personalisation and content tailored to each individual. If you wor

25/03/2021

🏦 Prioritizing Human Connections: the journey to transforming traditional financial services with Lloyd's Chief Digital Officer, Louise Smith

📜 "Having a ‘digital-first’ approach isn’t just about making the old stuff better"

🗝 "Adaptation is the key to evolution — it’s as simple as that."

👩🏼‍💻 Actionable advice: Data-Led Humanity

Read Louise's full story here:

How do you drive innovation in an organization that has been in business for over 250 years? This is the challenge that Louse Smith took on when she became Chief Digital Officer at Lloyd’s. Founded in 1765, Lloyd's has risen to many challenges over the years, starting with 18th-century highw

16/02/2021

🏦 Trust + Personalisation + User Context: How to Build an App-Based Business with Bridge and Bankin’ CMO, Sophie Halliot

💰 "We’ve made a concerted effort to make money management as uncomplicated as possible. "

📈 "You need to make sure your product is actually viable and enough people would want to buy it before you even consider scaling."

Read Sophie's full story here:

Mobile app marketing can be quite different from traditional product marketing. Guiding a user to your app may require little effort but unless they use it, interact with it and trust the information its providing, it won't survive very long. Thousands of new apps enter the marketplace daily a

FS Kidz

28/07/2022

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31/08/2021

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