Lion Group

24/08/2021

As a small business owner, you might focus most of your time on the day-to-day tasks that keep your company going - but don’t forget to plan for your future.

Learning how to create a business budget can help you set goals and spend wisely.

Follow our page so you don't miss our upcoming guide on creating a business budget, and visit us at liongroup.co to find out how we can help you grow your business.

23/08/2021

Starting a business is exciting. But before you become your own boss, make sure you can afford to get your idea off the ground.

You don’t want to run out of cash before you have the chance to start making a profit. Pay attention to the hidden costs of running a business.

Follow our page for more resources like this one, and visit us at liongroup.co to find out how we can help you frow your business.

22/08/2021

Knowing who you are marketing to is extremely important in getting your message heard and reaching your audience efficiently and effectively.

However, many companies are still behind when it comes to utilising the latest customer knowledge technologies and tools.

We encourage using buyer personas to get to know your target audience.

Follow our page for more resources like this, and visit us at liongroup.co to find out how we can help you grow your business.

20/08/2021

Branding has a massive impact on the way your company and its products/services are perceived.

And mistakes can be costly.

Follow our page for more resources like this, and visit us at liongroup.co to find out how we can help you grow your business.

19/08/2021

When you know your target audience and its pain points, you can craft content more effectively and focus advertisements with the right marketing message for each of those segments.

It’s important to recognise that not all messages resonate the same way with various groups of people - so identifying your target audience is crucial for effective marketing campaigns.

Follow our page for more resources like this one, and visit us at liongroup.co to find out how we can help you grow your business.

18/08/2021

17/08/2021

There’s no one right way to pick your branding colour scheme.

When dealing with abstracts like brand identity, the process of choosing a colour scheme to match your values can be daunting and confusing, so a little guidance is helpful.

Follow our page for more resources like this one, and visit us at liongroup.co to find out how we can help grow your business.

16/08/2021

When starting a business, you'll run into all sorts of marketing jargon and buzzwords which can be difficult to decipher.

Here's a quick guide to some widely-used branding terms to help you along the way.

Follow our page for more resources like this one, and visit us at liongroup.co to find out how we can help you grow your business.

15/08/2021

Your brand's colours says a lot about what your company stands for, so you need to ensure you make a choice based on your brand values.

Here's part 2 of our guide on brand colour schemes to ease the selection process.

Follow our page for more resources on branding and marketing, and visit us at liongroup.co to find out how we can help you grow your business.

13/08/2021

Colour is one of the most noticeable and tangible components of a brand.

It plays a large role in how a brand is perceived, helps with recognisability, it has the potential to attract the right kind of customers and clients.

Follow our page to catch part 2 of what your colour scheme says about your brand, and visit us at liongroup.co to find out how we can help you grow your business.

12/08/2021

Crowdfunding is a game-changer for thousands of small businesses.

You’ll need to decide on a target figure, pitch the details of your next business phase or project to your would-be ‘crowd’ of investors, and then raise the full amount to go ahead.

Here's a breakdown of the different kinds of crowdfunding available to your business. Follow our page for more resources like this one and visit us at liongroup.co to find out how we can help you.

11/08/2021

The events of the past couple of years have transformed entire industries, upended the way people work, and re-shaped consumer behaviours.

During this time, many companies have had to pivot client engagement strategies to reach customers through innovation and adaptation.

But growing your business in this post-pandemic era is still possible, you just need to roll with the punches.

Follow our page for more resources like this one, and visit us at liongroup.co to find out how we can help you grow your business.