YFM Equity Partners

23/01/2026

We’re pleased to share that YFM has exited its investment in Vuealta, following the sale to Keyrus.
During our investment, Vuealta scaled internationally and continued to strengthen its position within the connected planning ecosystem. The sale represents a natural next step for the business as it joins a global consulting and technology services group.
Read the full story here

YFM Equity Partners has completed the exit in Vuealta following the sale of the business to global consulting and technology group Keyrus.

19/01/2026

We’re pleased to back TeamFeePay with a £4.5m investment, supporting a SaaS platform that’s transforming how grassroots football clubs manage payments and admin ⚽️

TeamFeePay now supports 1,200+ clubs and 200,000+ users across the UK — freeing up volunteers to focus on the game, not spreadsheets.

We’re excited to partner with Liam McStravick and the team as they scale the platform and raise the bar for grassroots football.

At YFM, we back businesses that combine strong growth with real-world impact. That’s why we’re pleased to announce our latest investment: £4.5m of growth capital into TeamFeePay, a SaaS payment and club management platform built exclusively for grassroots football.

14/01/2026

We’re pleased to share YFM Equity Partners’ successful exit of SharpCloud, following its acquisition by Lumivero.
Since our initial investment in 2019, we worked closely with the team to support enterprise-wide adoption, strengthen strategic focus and scale the platform within complex, high-value environments.
Over the investment period, SharpCloud delivered over 200% ARR growth and built strong strategic value culminating in a positive outcome for all stakeholders.
We wish the SharpCloud and Lumivero teams every success in the next chapter.

20/11/2025

A first PE meeting shouldn’t feel like a pitch, it should feel like a conversation.

We’ve gathered the good, the awkward and the “did-that-really-just-happen?” moments from the YFM team, from dead clickers to small talk gone rogue to a crumb-covered car ride that ended up being the best part of the day.

The takeaway?
Great first meetings aren’t about perfection. They’re about connection.

Full blog now live on Entrepreneur Lab: https://eu1.hubs.ly/H0pP4MW0

06/10/2025

How do you scale a tech business when the odds, and even the industry giants, are against you?

In the latest video from The Entrepreneur Lab, Automate Pro CEO Paul Chorley shares the mindset and strategies that helped his team turn automation into a growth engine. From resilience and culture to global expansion, his story shows what it really takes to scale boldly.

“Set the goal. Set the plan. Execute against the plan.”

That’s the discipline behind Automate Pro’s rise — and Paul’s ambition to build the first billion-dollar company in the ServiceNow ecosystem.

Watch the video snippet and read the full story.https://eu1.hubs.ly/H0nxRm90

15/09/2025

Navigating Scale‑Up Smarter: 10 Strategic Priorities for the Next Generation

Scaling is rarely a straight line. Drawing on insights from leadership teams across 60+ UK growth businesses, The Entrepreneur Lab distils the essential priorities that separate agile, resilient scale‑ups from fleeting start-ups.

Dive into the full guide and get inspired by real‑world examples:
👉

Explore the 10 key priorities for next-gen scale-ups, focusing on leadership, culture, tech adoption, and global expansion to drive sustainable growth

02/09/2025

High-performance culture starts with listening.

In the latest blog from The Entrepreneur Lab, CEO shares how real-time, structured employee feedback helps shape company culture, guide operational priorities, and ultimately improve business outcomes.

“Listening keeps us honest. It helps us stay close to our culture, connect leadership to the frontline, and act fast when something’s not working.”

As WorkBuzz scales, employee insights aren’t just a nice-to-have—they’re central to how the team attracts and retains talent, maintains momentum, and makes better leadership decisions.

Read the full blog:
https://eu1.hubs.ly/H0mdc3c0

WorkBuzz Founder & CEO Steve Frost shares expert insights on how fast-growing businesses can create a high-performance culture through employee feedback.

25/08/2025

Scaling Up with Purpose: Insights from Laura Keir, CEO of Protein Works

In our latest Entrepreneur Lab blog, Laura Keir, CEO of Works, reveals how culture, customer focus, and operational excellence have powered one of the UK’s fastest-growing sports nutrition brand.
From stepping into the CEO role in January 2024 to overseeing a vertically integrated business model and prioritising feedback at every level, Laura shares actionable strategies for leaders aiming to scale with intent.

Read the full story here:

Laura Keir of Protein Works shares her growth strategy, exploring how culture and customer obsession drive lasting business success.

21/08/2025

New Deal News
We’re thrilled to back MurphyCobb & Associates (MCA) as they enter an exciting new phase of growth.
MCA is reshaping how the world’s biggest brands think about advertising production blending strategic advisory, operational excellence, and innovative technology to help clients deliver impactful campaigns more efficiently and sustainably.
With YFM’s support, MCA will accelerate its global expansion, enhance its market-leading Control Room platform, and continue setting the standard for data-driven, low-carbon marketing production.
Pat Murphy and the MCA team have built a standout business with global impact, and we’re excited to be part of their next chapter.
Read the full story: 👉

YFM backs MurphyCobb to scale its tech-led, sustainable marketing production, delivering faster, smarter, lower-emission campaigns.

30/07/2025

Launching The Entrepreneur Lab - a new space for ambitious UK entrepreneurs

Scaling a business in the UK is tough. That’s why we’ve created The Entrepreneur Lab, a new content platform from YFM designed to give founders and advisors the insights, experiences, and practical advice they need to go further, faster.

What you’ll get from The Lab:
🔹Real founder stories – honest reflections on the highs, lows and lessons learned on the scale-up journey
🔹Expert insights – practical guidance from across the YFM network to help you make better decisions
🔹Demystifying private equity – clear, actionable content for founders and advisors

Whether you’re growing your first business or leading an established scale-up, The Entrepreneur Lab is built to help you connect, learn and move forward with confidence.

Explore The Entrepreneur Lab: https://eu1.hubs.ly/H0m3gbp0

Explore the video series:
🔹The Entrepreneur Experience Series, candid interviews with like-minded founders - https://eu1.hubs.ly/H0m3lPS0
🔹The Private Equity Series, bite-sized content to break down PE - https://eu1.hubs.ly/H0m3lPS0

We hope this becomes a go-to resource for the UK’s most ambitious entrepreneurs – and we’d love to hear your feedback. Which topics would help you most right now?

19/05/2025

With strong momentum in 2025 and ambitious plans ahead, YFM Equity Partners is evolving its leadership team.

Jamie Roberts has been appointed as Managing Partner, with Eamon Nolan stepping into a dedicated role as Head of Investor Relations & Fundraising.

This marks a natural progression that ensures consistency, continuity, and strategic focus as we continue backing ambitious UK small businesses and delivering long-term value for our investors.

Jamie has played a key role in shaping YFM’s direction over the last decade — from growing our team and expanding regionally to driving portfolio development and investment strategy. Eamon’s deep experience and trusted relationships with our investor base will now take centre stage as we strengthen partnerships and align capital with opportunity.

We’re proud of what the team has built so far — and excited about what’s still to come.

📖 Read more on the YFM website: https://eu1.hubs.ly/H0kbcLT0

12/05/2025

We are thrilled to announce our latest investment: £4 million of growth capital into a Banbury-based SaaS platform revolutionising workforce management in the hospitality sector.

In an industry facing rising costs and labour shortages, S4labour's intuitive, cloud-based platform offers real-time visibility over labour costs, smarter scheduling, and streamlined payroll processes. With fast deployment and a strong ROI it is up to 20% more cost-effective than the market leader.

Our investment will support S4labour's growth, funding strategic hires in sales and marketing, and enhancing the platform's capabilities in HR and payroll to better serve larger managed pub groups and multi-site operators.

At YFM, we back businesses that use technology to solve real-world challenges. S4labour's impressive growth and clear product-market fit make it a standout in the mid-market. We are excited to support their mission to help the hospitality sector work smarter.

Read more here: https://eu1.hubs.ly/H0j-kRz0