JoyStars

25/01/2017

Do you schedule your posts for Facebook? There's a school of thought that you are better scheduling from within Facebook itself if possible rather than using a third party app as it could give your posts more traction...worth considering!

23/11/2016

A great interview...

Jo Rickhards sits in alongside James Cannon with morning news, travel, weather and sport.

15/11/2016

Perfectly put, in a way everyone can understand! Is it time to have a think about how you market your company?

Will your business get that crucial second date?

07/11/2016

I am delighted to have been asked to do 'the talk' at the Reigate Fabulous Women and Marvelous Men networking meeting on Thursday 10th November. The subject - How to market your company on a shoestring budget. Is this something you need to know?.......

07/11/2016

What a great social media training session with Michelle Betts at Media. I now have to put into practice all the information, facts, tips and insights. I learnt so much - thank you!

07/11/2016

Check this out from Insightful Images - this is something we often overlook but is so important!

First Impressions While the concept of 'first impressions' isn’t new, the explosion in business networking sites such as LinkedIn and social media sites like Twitter and Instagram reveal how many individuals and businesses don’t realise that poor images, inconsistent images, or none at all, undermin...

07/10/2016

A really great session with Lucy Pitts from Strood Copy this morning in the Nail your Mail workshop. Loads of informative, valuable, useful tips and fun as well. Thanks Lucy, I will now do my best to put it all in practice.

26/09/2016

Well, a squirrel of all things has inspired my new blog post - 'The Squirrel has set the challenge again'.....

Profile -raising Marketing, Events and Public Relations blog

17/05/2016

This is so true..... and perhaps something we should all take on board and action....

06/01/2016

Newsflash: You can now add a SHOP section on your page!! Your customers can purchase directly from Facebook, without leaving the platform.

[Of course, apps like Shopify already offer the Buy on Facebook feature, but now it's coming to Page owners directly from Facebook!]

The new f-commerce Shop feature is VERY easy and quick to set up, with a variety of options.

PAYMENT
Payment is processed through Stripe - you can sync an existing account or set up a new one. Facebook does *not* charge a fee or percentage on purchases from your shop. When you set up your Facebook Shop, you will receive an email from Stripe with your new account details. It's fast and easy. Wow, impressive! [Note: When you set up your Stripe account, you'll need to enter all your credentials, tax ID, bank details, etc.]

**Important!!** As the merchant, Stripe will not process payment for your orders until you mark them as shipped. You have to choose from the trackable shipping methods and enter the Tracking Number. This is really good news! You can see Facebook and Stripe have thought of everything - hopefully this process keeps fraud at bay!

WHAT CAN YOU SELL?
Facebook Shop is (currently) geared towards PHYSICAL products. Categories include: Sports & Recreation, Clothing, Shoes, Luggage/Bags, Personal Care, Jewelry, and Watches. Plus an 'Other physical goods' category.

Note: Anything you offer in your Shop will be reviewed by Facebook first before it's available for purchase. The review process is very quick.

VARIABLES
You can edit the variants such as size, color, material, length, fit, scent, flavor, model, format, platform and edition.

TABS
The tabs at the top will condense and all your 3rd party app tabs go into the 'More' dropdown menu, making space for a prominent SHOP tab.

PROMOTION
When you add items to your shop, you can choose to post them to your timeline and boost them as well.

ORDERING & EMAIL FOLLOWUP
The purchase process is seamless for your customers. Their stored credentials are used, including credit card if they have one connected to their Facebook account. If not, they can easily add one.

Plus, on the final cart page, Facebook offers the buyer a chance to TICK A BOX to allow you to contact them with marketing offers and promotions. You can then access these contacts via CSV file and will need to upload to your own email management system, just like you need to do with the new Lead Ads.

Currently, you can private message new customers individually directly through Facebook.

However, my guess is that at some point, Facebook will begin offering more integrations and direct support for email marketing and e-commerce a.k.a. f-commerce and especially m-commerce (Facebook commerce and mobile commerce).

I set up shop to give it a test drive: got my Relationship Marketing book + a $50 discount coupon off any of my social media/Facebook training courses! Check it out! https://www.facebook.com/commerce/products/1004749182932204/

This feature is likely only rolling out to certain pages -- and possibly only in the U.S. so far. Do you have it yet?

21/10/2015

Inspiring Quotes that hit a note with me.....

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

"An essential aspect of creativity is not being afraid to fail.” – Edwin Land

“Know thyself. Know the customer. Innovate.” – Beth Comstock

"Great Ex*****on is the Ultimate Differentiator.” – Margaret Molloy

And perhaps.........

“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf

06/10/2015

Delighted to be working with The Mediaeval Baebes, securing the Press and PR coverage for their 2015 Sacred Spaces Tour. Music, Dance and Theatre being staged in six of the UK's most magnificent Cathedrals and Churches. What a treat to be part of this musical journey inspired by a time where poetry and music conspired to invoke sensory pleasure.