The Retail CMO

09/02/2022

New article live sharing mentoring experiences at www.theglobalstrategists.com/blog
I think I answer this question differently each time it's asked.


CIM - The Chartered Institute of Marketing
Royal Academy of Engineering

07/02/2022

What are the top questions I’ve been asked when mentoring? Link to full article: http://www.theglobalstrategists.com/blog

30/01/2021

Why is this the only new brand for luxury marketers to follow? Johnny Morris explains why.
https://theretailcmo.com/life-after-lanvin

28/01/2021

A lesson on visual merchandising from the masters

25/01/2021

What is the future for loyalty programmes?
Johnny Morris shares a view for retail with some suggestions on how to evolve.
https://theretailcmo.com/leaving-loyalty-behind

31/12/2020

Our report into luxury brands’ use of influencers and digital marketing is complete. Download a summary for free. Link in our biog.

Industry marketers were interviewed, brand data was analysed and some financial analysis was conducted too. Some of the highlights have just been published in a free report.