22/08/2026
They kept paying for things they set up in year one and never looked at again.
The first year of a business is full of decisions made quickly, sometimes too quickly, because there is so much to get off the ground. Payment processing contracts get signed because someone rang at the right moment. Software subscriptions get started because a free trial converted automatically. Service agreements get agreed to because getting set up felt more urgent than reading the small print.
By year three, many of those decisions are still running unchallenged in the background. The enthusiasm of launch has given way to the day-to-day reality of trading and there is rarely time or energy to go back and review the foundation.
But those foundation costs compound. A payment contract that looked manageable in year one might be costing you three or four times what a better solution would charge by year three, and you may not even have noticed the gap growing because the direct debit is automated and the statement is filed without being read.
Review everything. Especially anything you set up when you were in a hurry.