18/06/2026
Ask most business owners:
What's your turnover?
They'll usually know.
Ask:
What's sitting in your bank account?
They'll probably know that too.
But ask:
👉 What's your actual profit?
That's where things often get a little less clear.
And that's a problem.
Because turnover isn't profit.
And money in the bank isn't always money available to spend.
The businesses that make the best decisions usually know their numbers.
Not roughly.
Exactly.