10/22/2015
"If you are not following up because you are worried that you are bugging someone, then you are digging your own grave." ~Kat Zeweniuk
Distributor: I wrote to him/her last week and still haven't heard back. It's so frustrating.
Me: Why not follow up and check in?
Distributor: I don't want to be annoying.
So, to the question: Should you follow up? Absolutely.
In fact, it's your job.
And how often should you do so?
The pros philosophy is: As many times as it takes. The important thing is to do it the right way. Or, as I call it, to be "pleasantly persistent."
1. Rule 1: Be Overly Polite and Humble
That seems obvious enough, but a lot of people take it personally when they don't hear back from someone right away.
-Resist the urge to get upset or mad, and never take your feelings out in an email, saying something like, "You haven't responded yet," or "You ignored my first email."
-maintain an extremely polite tone throughout the entire conversation or message thread.
-Show that you're friendly and that you understand how busy your contact is is a good way to keep him or her interested (and not mad).
2. Rule 2: Persistent Doesn't Mean Every Day
- general rule of thumb is to give at least a week before following up
- do this for 4 weeks, then switch to every two weeks.
3. Rule 3: Directly Ask if You Should Stop Reaching Out
If you've followed up a few times and still haven't heard back, it's worth directly asking if you should stop following up. After all, you don't want to waste your time.
- "I know how busy you are and completely understand if you just haven't had the time to reach back out. But I don't want to bombard you with emails if you're not interested. Just let me know if you'd prefer I stop following up."
4. Rule 4: Stand Out in a Good Way
I once had someone trying to sell me something that I was NOT remotely interested in. Every week, she'd send me a new email quickly re-explaining what she sold—as well as a suggestion for good pizza to try around the city. Why? She had seen a post where I mentioned I'd eat pizza 24/7 if I could, and cleverly worked that into her follow-up. It made her stand out in a good way, and as a result, we eventually had a call.
5. Rule 5: Change it Up
- don't send the exact same email at the same time of day on the same day of week.
- Getting people to respond can sometimes just come down to catching them at the right time
-if you always follow up in the morning, maybe try later in the day a few times.
Remember: If someone does ask you to stop following up, stop following up. But until you hear that, it's your responsibility to keep trying
KEEP trying until someone asks you to stop following up. That doesn't mean a no, that means someone saying I will never be interested and please to do contact me about this.
(if this sentence makes you feel uncomfortable, then this shows you you need to work on your emotional state and keep emotions out of your business!)