11/18/2025
Welcoming as our newest strategic partner.
Giant Group Canada is deeply embedded in Canadian cycling culture, supporting riders and retailers nationwide through its network of dedicated retail locations, independent dealer partnerships, elite athlete support, and its North Vancouver headquarters—home to its Canadian distribution, warranty, and customer service teams. This coast-to-coast presence provides invaluable insights into the needs, challenges, and opportunities facing riders, retailers, and the broader cycling landscape.
“As the world’s largest bicycle manufacturer, Giant’s experience and industry knowledge are second to none,” said Nick van Egmond, CEO “Their input directly enriches our services, informs our approach, and elevates the insurance solutions we provide to everyone who keeps this industry moving—from manufacturers and shops to clubs, events, and everyday riders.”
With this partnership, Bicycle Broker strengthens its mission to protect the bike industry, one valued partner at a time. Giant’s on-the-ground understanding of Canadian cycling communities, combined with Bicycle Broker’s expertise in risk management and insurance, creates a powerful alliance dedicated to supporting and sustaining the industry’s growth.
“Giant Group Canada is excited to partner with Bicycle Broker,” said Hugo Lanthier, GM at Giant Group Canada. “Their commitment to safeguarding the cycling ecosystem aligns perfectly with our dedication to supporting retailers, athletes, and riders. Together, we’re ensuring the people who power this industry have the protection and peace of mind they deserve.”
This collaboration represents a shared commitment to innovation, community support, and long-term industry resilience. Bicycle Broker and Giant Group Canada look forward to building a stronger, safer future for cycling across the country.
