08/28/2026
Universal Life Insurance: The Good, The Bad & The Ugly
Universal Life Insurance (UL) is one of the most misunderstood financial products out there.
Is it good? Yes—for the right person.
Is it bad? It can be—for the wrong situation.
The key isn't the product. It's whether it solves the problem you actually have.
👍 The Good
UL is permanent life insurance that can provide lifelong coverage while building cash value on a tax-advantaged basis.
For someone with significant wealth, an incorporated business, or estate-planning needs, a properly designed UL policy can be a valuable tool for wealth transfer, tax planning, and leaving a legacy.
⚠️ The Bad
UL can also be complicated.
Insurance costs, fees, investment performance, funding requirements, and policy assumptions all matter. If you don't understand how they work together, you can end up paying for a strategy that doesn't fit your goals.
And for a young family simply looking to replace income and protect a mortgage, term insurance may provide more coverage for less money.
🚨 The Ugly
The real problem isn't Universal Life.
It's buying the wrong insurance for the wrong reason.
I've seen people buy sophisticated permanent insurance when they needed affordable protection.
I've also seen people with substantial assets and estate-planning needs buy only term insurance when permanent coverage may have been worth considering.
The right insurance strategy starts with the problem—not the product.
Ask yourself:
• Am I protecting my family's income?
• Building a legacy?
• Planning for taxes or an estate?
• Protecting my business?
• Or protecting my ability to earn an income?
And that last question is often overlooked.
What happens if you don't die—but you can't work?
Life insurance is designed primarily to protect your loved ones when you die.
But many financial risks happen while you're still alive—illness, injury, disability, or other unexpected events that can interrupt your ability to earn an income.
That's where Living Benefits can play an important role.
The goal isn't to replace life insurance.
It's to help address a different financial risk: protecting you while you're alive.
The best insurance strategy isn't about buying the most complicated policy.
It's about having the right protection for the risks that could financially impact you and your family.
Protect your life. Protect your income. Protect your financial future.
If you'd like to understand how Living Benefits can complement your existing insurance and employee benefits, let's have a conversation.
Send a message to learn more