What are the opening hours?

Monday 08:00 - 17:00 Tuesday 08:00 - 17:00 Wednesday 08:00 - 17:00 Thursday 08:00 - 17:00 Friday 08:00 - 17:00 Saturday 08:00 - 17:00

Alpha Direct Insurance Co

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Alpha Direct Insurance Co

Alpha Direct is an insurance company that provides value-for-money insurance and an incredible customer experience.

Whether you want to protect your car, home, or business, Alpha Direct is your insurer of choice in Botswana.

25/05/2026

At the end of the day, what does good insurance actually give you? According to our clients, it’s simple: 𝗣𝗲𝗮𝗰𝗲 𝗼𝗳 𝗺𝗶𝗻𝗱.

If you’ve been putting off protecting the things you worked hard for, take it from people who have actually been through the process. No jargon, no complications just real stories from real clients.

Want to see what the Alpha Direct experience looks like? 2 full episodes are already live! 🎬 Catch up on the first two episodes today to hear why our clients feel so secure, and keep an eye out for the rest of the series dropping soon.

Watch the sneak peek below and head over to our page to watch the first two episodes! 👇✨
Episode 1: https://youtu.be/iJAYf47bx7A
Episode 2: https://youtu.be/1HGF-cma3c4

15/05/2026

𝗙𝗮𝗰𝘁 𝗙𝗿𝗶𝗱𝗮𝘆 #𝟭𝟭🔥

Giving back is part of the job at Alpha Direct. 💙🧡

Every Alpha Direct employee receives 2 paid volunteer days each year to support community and philanthropic causes because we believe protecting people goes beyond insurance.

It’s about showing up, making a difference, and investing in the same communities we serve every day. 🤝

Real impact starts with people who care.

12/05/2026

To the nurses who show up with compassion, strength, and unwavering dedication, thank you. 🩺💙

Your care changes lives, comforts families, and brings hope to communities every single day. The work you do does not go unnoticed, and we celebrate the incredible impact you continue to make.

Happy Nurses Day to the real superheroes among us. ✨

10/05/2026

Here’s to the superheroes we call ‘mom.’ 💖
From the endless love to the sacrifices they make, moms truly are the heart of everything. Today, we celebrate YOU!
Wishing all the incredible mothers out there a Happy Mother’s Day!

08/05/2026

Today, we join the nation in mourning the passing of His Excellency Festus Gontebanye Mogae.

A leader whose wisdom, humility, and service helped shape Botswana’s journey and inspire generations. We extend our heartfelt condolences to his family, loved ones, and all Batswana during this difficult time.

May his legacy continue to live on in the hearts of the people he served.

05/05/2026

Real stories. Real feedback. Real people. 🎬

We’ve stepped out from behind the desk to chat with the community we serve. Get ready for an unfiltered look at the Alpha Direct experience, told by our clients themselves.

𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗱𝗿𝗼𝗽𝘀 𝘁𝗵𝗶𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝟳𝘁𝗵 𝗠𝗮𝘆!

Subscribe & stay updated: https://youtube.com/-botsw7449?si=9Xi2Xc41YhgtFSW6

01/05/2026

🚨 𝗢𝗳𝗳𝗶𝗰𝗲 𝗖𝗹𝗼𝘀𝘂𝗿𝗲 𝗡𝗼𝘁𝗶𝗰𝗲 🚨

Please note that our offices will be closed on Friday, 1st May in observance of Labour Day.

We’ll be back and ready to assist you on Saturday, 2nd May from 8 AM to 12 NOON. 💙🧡

For emergencies or assistance:
📞 24-Hour Emergency Assist: 0800 600 143 / 393 0552

01/05/2026

Happy Labour Day from the Alpha Direct team! 💙
Today, we celebrate the hard work, dedication, and passion of everyone who makes a difference. We’re proud to stand together with our incredible team and to support all those who keep things moving forward.
Here's to you, the real heroes behind the scenes! 👏💼

27/04/2026

Built for the long run, Alpha Direct Health Insurance was on the ground at the 2026 Diacore Marathon, bringing wellness and real health support to life.

From start to finish, it was all about commitment and resilience.
Well done to everyone who took part.🎊

24/04/2026

𝗜𝗱𝗲𝗮𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗵𝗮𝗽𝗽𝗲𝗻. 𝗪𝗲 𝗺𝗮𝗸𝗲 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺. 💡

At Alpha, innovation isn’t a buzzword we throw around in meetings. It’s built into how we work. 20% of our time is dedicated to thinking, challenging, and reimagining how insurance should feel.

Because better insurance doesn’t come from doing more of the same.
It comes from pausing, questioning, and creating something smarter, cheaper, and faster.

And every upgrade you see?
It probably started as someone’s “what if” moment. 🚀

21/04/2026

𝟭𝟮 𝘆𝗲𝗮𝗿𝘀, 𝘁𝗵𝗲 𝗔𝗹𝗽𝗵𝗮 𝘄𝗮𝘆. 💙🧡

We took a moment to come together, look back, and appreciate just how far this journey has come.

What began as a bold idea has grown into one of Botswana’s best insurance companies. From a team of just 10 people to 80+ team members today, this journey has been built by the passion, commitment, and drive of the people behind Alpha.

Our team is the reason we’ve come this far and the reason the future looks even brighter.

Here’s to 12 years of growth, grit, and breaking barriers.
The best is still ahead of us. 🚀

Address

Block 2, Bar 2, Botswana Innovation Hub, Plot 69184, Block 8
Gaborone
26ADC

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00
Saturday	08:00 - 17:00

Telephone

+2673928264

Website

http://www.alphadirect.co.bw/

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