Alpha Direct Insurance Co

02/09/2026

Yes! Your SMME is eligible to be insured by us!🛡️

You may be small in size but not small in importance. SMMEs are the backbone of Botswana’s economy. 🇧🇼

BizSure provides cover for businesses such as:

💇 Salons and beauty businesses
🛍️ Retail stores
🍽️ Restaurants and cafés
💼 Consultancies and professional services
🏗️ Construction and trade businesses
📦 Other eligible SMMEs

Bizsure is made to help you recognise the everyday risks that your business can face and explore a cover designed with your specific issues in mind.

So Be Sure with BizSure. ✅

Visit http://bizsure.co.bw/ to request a free quote.

01/09/2026

This month, we celebrate what makes us who we are. 🇧🇼

To usher in Botswana’s Independence Month, the Alpha mascots you know and love will be proudly dressed in Leteisi, celebrating the colour, culture and pride woven into our national identity.

From the first Batswana who dared to dream big, to the families we protect today, this is our story.


Alpha Direct Insurance is built in Botswana, for Botswana, covering you and the people you show up for every day.

🇧🇼 60 years and counting! 🇧🇼

31/08/2026

🎩 The Alphas Went Full Peaky Blinders This Fun Friday 🎩

Flat caps, tailored waistcoats, sharp ties, and a whole lot of 1920s Birmingham swagger took over the office!

One thing's for sure - this crew knows how to bring the energy, no matter the theme. Fun Fridays are more than just dress-up here; they're a reminder that a team that can laugh, create and commit together off the clock brings that same energy to the work itself.

17/08/2026

🩺 𝐀𝐥𝐩𝐡𝐚 𝐃𝐢𝐫𝐞𝐜𝐭 𝐇𝐞𝐚𝐥𝐭𝐡 𝐉𝐨𝐢𝐧𝐬 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐭𝐞𝐭𝐡𝐨𝐬𝐜𝐨𝐩𝐞 𝟐𝟎𝟐𝟔 𝐭𝐨 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 🩺

Alpha Direct Health exhibited at Kala Healthcare's "Beyond the Stethoscope" Business Seminar at Cresta Lodge, Gaborone - a full day focused on building strong foundations for long-term success in healthcare business, from leadership insight to Botswana's evolving National Health Insurance landscape.

We connected with private medical and dental practitioners, practice managers, and healthcare entrepreneurs from across Botswana, because supporting the people who power private healthcare is exactly where we want to be.

Thank you to Kala Healthcare for a well-hosted seminar, and to everyone who stopped by to chat with the team! 🤝

08/08/2026

🎓 𝐓𝐡𝐞 𝐀𝐥𝐩𝐡𝐚𝐬 𝐌𝐞𝐭 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐁𝐨𝐭𝐡𝐨 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐄𝐦𝐩𝐥𝐨𝐲𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐅𝐚𝐢𝐫 🎓

The conversation around employability is changing and at the Botho University Employability Fair, that conversation took center stage. Today, what stands out is initiative: candidates who research an organization, understand its work in the community and can speak to it directly.💡

Alpha Direct participated in this year's fair to engage with Botho University's students and graduates and to support a shift toward more meaningful, informed connections between employers and emerging talent.

As a company that invests in people and values innovation, we are committed to creating real pathways into the insurance and financial services industry for the next generation of professionals.

Thank you to everyone who engaged with us at the fair! Building the workforce of tomorrow starts with these conversations today. 🚀

31/07/2026

🎤 90s Called… We Answered. 😎

Fun Friday at Alpha Direct was all about bucket hats, oversized fits, fresh kicks, and serious 90s hip-hop energy. 🎧🔥

We may have looked like we stepped out of a classic music video, but one thing never changes: bringing the same confidence, teamwork, and winning attitude into everything we do.

Around here, we know how to work hard, celebrate together, and keep the vibe strong. Because when the culture is this good, success follows. 💚

27/07/2026

20/07/2026

Happy President's Day! 🇧🇼

Today, we celebrate the leaders whose vision, resilience, and service have shaped our nation. As we honour Botswana's journey, we also celebrate the unity and determination that continue to move us forward.

Wishing everyone a safe and meaningful President's Day. 💙🧡

18/07/2026

📢 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁'𝘀 𝗗𝗮𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗡𝗼𝘁𝗶𝗰𝗲

As Botswana celebrates President's Day, we'd like to keep you informed of our operating hours.

Our offices will be closed on Monday, 20 July and Tuesday, 21 July 2026 in observance of the public holidays and will reopen on Wednesday, 22 July 2026, ready to serve you. 🇧🇼

Should you require urgent assistance during the holiday period, our emergency support remains available through our 24-hour toll-free line and the email contacts provided.

From all of us at Alpha Direct Insurance, we wish you and your loved ones a safe, restful, and enjoyable President's Day holiday. 💙